Developer Marketing & Relations: The Essential Guide just published its 3rd edition Quick history: In 2018 SlashData decided to publish a book titled “Developer Marketing: The Essential Guide”, seeing the lack of education in developer marketing and relations roles and activities. In that book, industry leaders from the world’s largest companies shared their “things to … Continue reading How to engage developers – straight from tech experts’ experiences

Over the last 4 years, we’ve spent thousands of hours building the culture at SlashData, one step at a time. There is no better picture of the culture than the values that underpin it. In this article, I strip SlashData bare, describing in great detail our values and the behaviours that underscore them, that is … Continue reading Our 7 Core Values: SlashData stripped bare

What do developers value in open source? How have their needs changed due to COVID-19? The 19th Developer Economics global survey wave ran from June to August 2020 and reached more than 17,000 developers in 159 countries. Hot off the press “State of the Developer Nation” report presents developer trends for Q3 2020 and beyond. The report … Continue reading Hot off the Press: Developers’ needs due to COVID-19, Open Source, Languageds, DevOps and more

Too many challenges with corporate culture are down to accountability.  Let’s say you work in a medium-sized firm. A colleague you depend on has disappeared for the last week and won’t answer your emails. Then a VP from another team comes to you with a request you had no idea about. And your boss is … Continue reading How we built a culture of accountability (aka how we treat people as adults)