Our research shows that developers are becoming increasingly involved in all stages of the decision-making process. Not only are they writing specifications for vendors and tooling choices, but they are also influencing decision-makers and budget holders. If software is eating the world, then developers are writing the menu.

Suddenly a fine day dawns when your organisation’s key stakeholders agree that you need data to understand your developer audience. Well, ok, most likely that didn’t exactly happen overnight – in fact we know that nearly 20% of DevRel practitioners struggle to justify the budget of their developer programs and 32% rely on qualitative arguments. But let’s skip that part for now, and fast-forward to that happy moment when there is full buy-in for data-backed developer strategy decisions. Right. You need data. But what data?

Developer Marketing & Relations: The Essential Guide just published its 3rd edition Quick history: In 2018 SlashData decided to publish a book titled “Developer Marketing: The Essential Guide”, seeing the lack of education in developer marketing and relations roles and activities. In that book, industry leaders from the world’s largest companies shared their “things to … Continue reading How to engage developers – straight from tech experts’ experiences

Over the last 4 years, we’ve spent thousands of hours building the culture at SlashData, one step at a time. There is no better picture of the culture than the values that underpin it. In this article, I strip SlashData bare, describing in great detail our values and the behaviours that underscore them, that is … Continue reading Our 7 Core Values: SlashData stripped bare