Have you ever visited a website with a ‘ghost’ developer zone? You know the type I mean? Where the blog posts are over a year old, nobody has posted on the forums in months and there haven’t been any new releases on GitHub for quite some time. I think we’ve all seen these portals, and … Continue reading Assessing the Maturity of Your Developer Marketing Program

When developers evaluate new technologies, one of the elements they often look at is the size and strength of the community surrounding that technology. “Can I get help and support from peers when needed?” It’s one of the reasons why open source technologies tend to be so popular. Conversely, technology vendors regularly signal their virtue … Continue reading The largest developer community: a critical view

In this article, I’m going to talk about how I perceive the mainstream consumer audience to have rejected virtual reality, and suggest that its child, augmented reality, may be the Slope of Enlightenment that convinces us to buy in. While these are my views alone, towards the end of the piece, I’ve dug out some … Continue reading Virtual reality: Where did it all go wrong?

Read the story behind launching our first book “Developer Marketing: The Essential Guide”. It’s a toolbox of knowledge and practical understanding. Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most out of email marketing, how to nurture IoT / hardware developers, how to encourage experts in your community to advocate for you, and how to create a mindset for content marketing in your organization.