Recent posts

    Why are mobile developers so obsessed with advertising?

    Advertising is used as a revenue stream by 38% of mobile app developers, far higher than any other source, but the majority of developers chasing the advertising dollar aren’t making much money, so what kind of developer persists in embedding adverts when the real money is elsewhere?

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    What gets desktop developers out of bed in the morning?

    Despite all the hype around the death of the PC and the enormous amount of media attention focused on mobile, cloud and IoT, the humble desktop is still the biggest part of the developer economy. There are more professional developers working on desktop applications than any other sector.

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    A proven model for targeting IoT developers

    What if you could identify a handful of developer personas, or segments, each with a very distinct set of needs and interests? What if on top of that set of developer personas you also had some guidance as to how to address each one of them, what to include in your outreach campaigns targeted at them in order to make them more effective?

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    1000 skills: Amazon Alexa as a metaphor for the IoT developer community

    Alexa is a centerpiece of Amazon’s Smart Home push, and quickly growing to become one of the most promising attempts at making a successful Smart Home hub, connecting all other devices around the house together. What’s more, Amazon has opened Alexa to developers, who can incorporate it in their own devices as well as add new functionality to the assistant, in the form of so-called Skills (services, integrations, or use cases).

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