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Under the Hood of Developer Marketing: Intel’s Scott Apeland

Under the Hood of Developer Marketing: Intel’s Scott Apeland

Developer Marketing - what is it, why is it important, how to develop it successfully? We’ve interviewed Scott Apeland who leads the Developer Program at Intel to share with us what it takes to succeed in this rapidly expanding field. This interview is part of our Under the Hood of Developer Marketing series where we ask leading practitioners what Developer Marketing and Developer relations mean to them, what they do to make it happen, and how they measure success.

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James Parton

Under the Hood of Developer Marketing: Amazon's Adam FitzGerald

Under the Hood of Developer Marketing: Amazon's Adam FitzGerald

We launch this series on Under the Hood of Developer Marketing with an interview with Adam Fitzgerald, who’s responsible for Developer Marketing at Amazon Web Services . In this series we interview leading practitioners in the Developer Marketing and Developer Relations field to find what this relatively new discipline means to them, how they execute, and how they measure success.

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SlashData

From pauper-to-prince: developers are now the buying centre of purchasing tools.

From pauper-to-prince: developers are now the buying centre of purchasing tools.

One of the most notable transformations over the past 5 years has been the pauper-to-prince of the developer as a buying center within a company. [...] As software infiltrates every part of our economy, [developers are now] the lead innovators and they’re the lead buyers in companies. What we see are many of our startup companies now deliberately selling to developers as the first wedge point into an organisation. [Developers] all very much have opinions and buying potential.

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Andreas ConstantinouStijn Schuermans

Unity leads the way in developer satisfaction

Unity leads the way in developer satisfaction

Every six months we benchmark top developer programs against each other. First, by measuring what developers value in those resources and activities, in all its diversity across several segments of the developer population. Second, by highlighting the best practice leaders: those vendors that are doing an excellent job in specific aspects of developer programs, to whom you can look for inspiration and insights on how to improve. There is no single leader across all of the 20 activities we measure - everyone can improve somewhere.

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Emilia Bouzioukou

How Orange doubled the size of its developer community in 18 months.

How Orange doubled the size of its developer community in 18 months.

Orange is one of the world’s leading operators with 265 million customers in 29 countries, offering fixed and mobile connectivity services. Orange launched its Orange Partner program for developers several years ago and now offers identity, payment, communication, cloud, IoT and proximity APIs. We spoke to Thierry Gaillet, developer advocate and API evangelist for Orange, who shared some of the practices that the telco used to double the size of its developer community in 18 months.

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