Recent posts

    Assessing the Maturity of Your Developer Marketing Program

    Have you ever visited a website with a ‘ghost’ developer zone? You know the type I mean? Where the blog posts are over a year old, nobody has posted on the forums in months and there haven’t been any new releases on GitHub for quite some time. I think we’ve all seen these portals, and maybe even worked on one (I know I have!).

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    Developer Marketing Guide: Selling It Softly

    Read the story behind launching our first book “Developer Marketing: The Essential Guide”. It’s a toolbox of knowledge and practical understanding. Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most out of email marketing, how to nurture IoT / hardware developers, how to encourage experts in your community to advocate for you, and how to create a mindset for content marketing in your organization.

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    Developer program metrics – how do you measure RoI?

    In September 2018 we ran our third Future Developer Summit in Menlo Park, California. It was an unprecedented success, bringing in a net promoter score of 80. We hosted 60+ leaders in developer marketing and relations, hand-picked at Director level and up, from nearly 40 companies, from Amazon and Arm to Salesforce and Samsung. They gathered to debate best practices in developer marketing, learn, and design better developer strategies.

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    Developer Marketing Leaders Are Back for the Future Developer Summit 2018

    Future Developer Summit is back September 13, Menlo Park, CA, bringing together 60+ VP & director-level champions of developer marketing in an intimate invite-only setting to share knowledge, celebrate innovative thinking and discuss the course for the future.

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