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From pauper-to-prince: developers are now the buying centre of purchasing tools.

From pauper-to-prince: developers are now the buying centre of purchasing tools.

One of the most notable transformations over the past 5 years has been the pauper-to-prince of the developer as a buying center within a company. [...] As software infiltrates every part of our economy, [developers are now] the lead innovators and they’re the lead buyers in companies. What we see are many of our startup companies now deliberately selling to developers as the first wedge point into an organisation. [Developers] all very much have opinions and buying potential.

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Andreas ConstantinouStijn Schuermans

Unity leads the way in developer satisfaction

Unity leads the way in developer satisfaction

Every six months we benchmark top developer programs against each other. First, by measuring what developers value in those resources and activities, in all its diversity across several segments of the developer population. Second, by highlighting the best practice leaders: those vendors that are doing an excellent job in specific aspects of developer programs, to whom you can look for inspiration and insights on how to improve. There is no single leader across all of the 20 activities we measure - everyone can improve somewhere.

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Emilia Bouzioukou

How Orange doubled the size of its developer community in 18 months.

How Orange doubled the size of its developer community in 18 months.

Orange is one of the world’s leading operators with 265 million customers in 29 countries, offering fixed and mobile connectivity services. Orange launched its Orange Partner program for developers several years ago and now offers identity, payment, communication, cloud, IoT and proximity APIs. We spoke to Thierry Gaillet, developer advocate and API evangelist for Orange, who shared some of the practices that the telco used to double the size of its developer community in 18 months.

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Mark Boyd

Developer Program Metrics: How Intuit Measures Developer Success

Developer Program Metrics: How Intuit Measures Developer Success

Ketan Kittur, Director of Product Management and Partner Integrations at Intuit, believes it is now time to get more sophisticated about how they measure the network effects of their platform. “The two-sided value of our platform is critical. We want to be serious about measuring retention and quality, so that we can give our customers the best experience and outcomes for running their business. We also want to understand the value these integrations are bringing to our product,” Kittur says.

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Stijn Schuermans

Developing for wearables: from shrunken smartphone to wearable-first and beyond

Developing for wearables: from shrunken smartphone to wearable-first and beyond

The hype around wearables is giving way to new opportunities for developers. Wearables move from “smartphone copycats” to wearables-first applications, to data-driven powerhouses. In this post we present the recording of our webinar on developer trends in wearables, and we answer the most pressing questions from participants.

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