Recent posts

    Developer Personas as a Revenue Growth Tool

    Nike, Adidas and Under Armour have digitally opened up their fitness and athletics products. McCormick Foods and Campbells Soup have released flavor profile data. Walgreens digitized their photo printing and prescription filling order services. Philips released programmable lightbulbs. Edmunds transformed from a car classifieds site to a digital sales inventory and vehicle information service.

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    Beyond the ‘chatbot’ – The messaging quadrant

    These days everyone and their uncle is talking about chatbots as the next thing after apps. But ‘Chatbot’ is a rather poor name for explaining the changes taking hold in mobile. ‘Chatbots’ are a mental model suited to developers. The term means very little to users. Besides, ‘chatbots’ represent only a small part of what is happening in the messaging space.

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    The Rise of APIs for Non Developers

    Some years ago APIs were clearly built and branded for developers. The marketing playbook of an API first company was straightforward: sponsor developer events and send developer evangelists around the world to attend hackathons and conferences.

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    Messenger vs Skype vs Slack vs Telegram: How to spot the winners

    Conversational UI and messaging bots are becoming one of the defining tech trends of 2016. The idea of mobile messaging as a B2B2C channel has been proved in China by hugely popular Tencent’s Weixin/WeChat messaging platform. Messaging dominates time people spend with their phones. Why not use messaging to connect users and businesses? This approach is being imported to The West by Facebook, Telegram, Kik, and now Microsoft, all competing for the leadership of the post-app era.

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