Recent posts

    Android First is the New Normal

    The mobile platform landscape was fairly stable for more than two years. Having both won the platform wars, Android and iOS seemed quite settled into their market positions. Android selling the most units in every market, but with iOS taking a dominant share of the lucrative high-end. Similarly, Android’s greater developer mindshare was always counterbalanced by iOS developers making the most revenue, and iOS being the primary platform for more full-time professionals.

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    Why are mobile developers so obsessed with advertising?

    Advertising is used as a revenue stream by 38% of mobile app developers, far higher than any other source, but the majority of developers chasing the advertising dollar aren’t making much money, so what kind of developer persists in embedding adverts when the real money is elsewhere?

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