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A proven model for targeting IoT developers

Stijn Schuermans · June 23, 2016

Not all developers are the same, and their needs vary wildly, so any attempt to effectively address them all with a single messaging and outreach strategy is doomed to fail. At the same time it would be impractical to have one strategy per developer, so a more intelligent approach is needed.

What if you could identify a handful of developer personas, or segments, each with a very distinct set of needs and interests? What if on top of that set of developer personas you also had some guidance as to how to address each one of them, what to include in your outreach campaigns targeted at them in order to make them more effective?

Our new IoT Segmentation report provides exactly that. Building on our proven segmentation model it sheds light to the IoT developer personas, their needs, and the message most suited for them. As such, it presents you with a valuable developer marketing tool of proven effectiveness. Taking a deep-dive into the segmentation model the report is an indispensable tool for those who wish to:

  • Optimize the value proposition of their developer product
  • Identify the type of developer they are best positioned to be targeting
  • Fine-tune their messaging and outreach strategy, so that it resonates with the developer segments of interest.

We know, from the data presented in the report , that 63% of IoT developers are fun-loving Hobbyists or Explorers, but they aren’t the only segment more interested in gaining knowledge and experience than making money, and reaching out to that audience requires a specialist approach.

To further illustrate our segmentation model we have prepared a very detailed infographic presenting the 8 different IoT segments that are formed based on the goals that determine developer choices , namely : Self-improvement, Direct Revenues and Improving an existing business.  

VisionMobile_IoT_segments_infographic