SlashData

From pauper-to-prince: developers are now the buying centre of purchasing tools.

From pauper-to-prince: developers are now the buying centre of purchasing tools.

One of the most notable transformations over the past 5 years has been the pauper-to-prince of the developer as a buying center within a company. [...] As software infiltrates every part of our economy, [developers are now] the lead innovators and they’re the lead buyers in companies. What we see are many of our startup companies now deliberately selling to developers as the first wedge point into an organisation. [Developers] all very much have opinions and buying potential.

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