Mark Boyd

Developer Personas as a Revenue Growth Tool

Developer Personas as a Revenue Growth Tool

Nike, Adidas and Under Armour have digitally opened up their fitness and athletics products. McCormick Foods and Campbells Soup have released flavor profile data. Walgreens digitized their photo printing and prescription filling order services. Philips released programmable lightbulbs. Edmunds transformed from a car classifieds site to a digital sales inventory and vehicle information service.

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