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Marketing & Relations game
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Developer research insights available to all
Watch on-demand presentations from our analysts, talking about key industry insights
Resources
How our clients worked with us to get the answers they needed
Research
What Developer Program Benchmarking will do for you
Developer Program Benchmarking helps you:
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Understand what’s important to developers
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Discover where you are over or underspending your budgets
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Evaluate how you Support, Engage, and Market to developers
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Understand best practice leaders
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Who’s has the best program features
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Benchmark your marketing strategy against competitors
What we track
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Documentation & sample code
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Development tools, integrations & libraries
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Tutorials & how-to videos
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Training courses & hands-on labs
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Webinars & online interactive coding events
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Professional certification
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Internships & career support
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Answers in public forums (e.g. Stack Overflow)
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Official forums
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Technical support
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Mentoring
12. Feedback channels (e.g. issue tracker, developer advocate)
13. Information via newsletters, blogs, and social media
14. Meetups
15. Hackathons & contests
16. Conferences & trade shows
17. Access to devices & hardware
18. Early access program
19. Business assistance & funding
20. Marketplaces for software
21. Interactive learning environments
22. Community
What it answers
The Developer Program Benchmarking answers questions such as:
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How do the leading programs compare in terms of adoption, engagement, and developer satisfaction?
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Which forms of support do developers value the most and expect tech vendors to provide?
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What are the strengths and weaknesses of your competitors’ developer programs?
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What are the gaps that you need to address in order to improve your developer program?
Understanding meets benchmarking
Understand how your program compares with the industry or competitors