April 2017

How and Where to Reach AR/VR Developers

Finding early adopters in two emerging ecosystems
How and Where to Reach AR/VR Developers

Augmented and Virtual Reality are the most promising candidates for the next major computing platform. However, they are early stage markets that have not really begun to break through to mainstream adoption. Although there has been a wave of recent developer activity, much of it is at the casual interest stage - many developers see the future potential and want to get ahead of the curve, but they’re not betting their careers on it yet. The serious enthusiasts and early adopters are out there too, working to make the future potential a reality. Reaching both types of developer is important for platform and tool vendors, although they may require different approaches and messaging.

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Augmented and Virtual Reality are the most promising candidates for the next major computing platform. However, they are early stage markets that have not really begun to break through to mainstream adoption. Although there has been a wave of recent developer activity, much of it is at the casual interest stage - many developers see the future potential and want to get ahead of the curve, but they’re not betting their careers on it yet. The serious enthusiasts and early adopters are out there too, working to make the future potential a reality. Reaching both types of developer is important for platform and tool vendors, although they may require different approaches and messaging.

To design effective outreach campaigns to AR and VR developers, it is crucial to know who goes where to stay up to date. Which sources of information are popular? Which channels are the best investments of your time and resources? How can you reach the developers who will become influencers for the next wave of adoption?

In this report, based on the 11th edition Developer Economics survey reaching 4,000 AR/VR developers of whom 1,318 answered detailed questions about their work in this area, we look at which information sources are most widely used. We break down the popularity of these sources by region, involvement in AR, VR or both (a significant indicator of overall investment), programming languages, and experience. Where possible we provide more detail on the specific information sources used and suggestions for how to engage developers in these channels.

The How and where to reach AR/VR developers report comes with a single user license. If you are interested in an enterprise-wide license please contact us.

  1. Why are early adopters developers in new areas of technology so important?
  2. What sources do augmented and virtual reality developers go to in order to find information?
  3. How do information seeking habits among AR and VR developers vary by region?
  4. Which are the most important subsets of AR/VR developers to target to find influencers?
  5. How do programming language preferences impact the information sources that AR/VR developers use?
  6. How are the habits of experienced AR/VR developers different from those of beginners?

To get a full list of this report’s contents and a sample graph, please download the brochure.

This report is based on a large-scale online developer survey designed, produced and carried out by SlashData over a period of six weeks between April and May 2016. Developer Economics 11th edition reached an impressive 16,500+ respondents from 145 countries around the world. As such, the Developer Economics series continues to be the most global independent research on mobile, desktop, IoT and cloud developers. The survey received 1,318 detailed responses from AR/VR developers.

Our data were thoroughly checked and cleansed for response inconsistencies. Based on vigorous statistical methods we also weighted the responses to correct for bias related to region, segment and hobby or professional involvement.

For more information about our methodology, please visit https://www.slashdata.co/methodology

©2017 SlashData Ltd