How and Where to Reach Desktop Developers
Information is lifeblood for developers. This report provides insight into how and where desktop developers get their sustenance. It will enable you to better engage with the developers who constitute your current and future users as well a base of potential employees.
How and Where to Reach Cloud Developers
This report provides insight into how and where cloud developers get their sustenance. The information will enable you to better engage with the developers who constitute your current and future users as well a base of potential employees. The report is based on data collected from 3,894 self-identified cloud developers in April and May of 2016. In this report, the terms “backend developer” and “cloud developer” are used interchangeably, but the survey asked about involvement with “backend services”.
How and Where to Reach AR/VR Developers
Augmented and Virtual Reality are the most promising candidates for the next major computing platform. However, they are early stage markets that have not really begun to break through to mainstream adoption. Although there has been a wave of recent developer activity, much of it is at the casual interest stage - many developers see the future potential and want to get ahead of the curve, but they’re not betting their careers on it yet. The serious enthusiasts and early adopters are out there too, working to make the future potential a reality. Reaching both types of developer is important for platform and tool vendors, although they may require different approaches and messaging.
How and where to reach IoT developers
In this report, based on the 11th edition Developer Economics survey reaching 2,600+ IoT developers, we look at which information sources are on the rise. We break down the popularity of these sources by how developers are involved in IoT, their psychographic segments, and their professional background. We focus in particular on communities of IoT developers - a key source of information sharing and peer-to-peer influence.
How and where to reach mobile developers
We asked 7,892 mobile developers how they get information about mobile development. Follow-up questions dive deeper into the specific Q&A and community sites they visit, and which conferences they attend. Delving deeper into the characteristics of developers, the report identifies several niches which savvy marketeers can target as they craft their outreach.
IoT Developer Landscape
It is clear that software - and therefore software developers - play a key role in shaping IoT products and ultimately the IoT market. The value of the Internet of Things is not in the devices or the connections, but in what software allows you to do with data that was never so abundant. Understanding IoT developers - their needs, their challenges, and the context in which they operate - is more important than ever for ambitious technology companies that want to reap the gains of vibrant communities of co-creators. With this report, we hope to provide a solid, data-rich contribution to that understanding.