Decoding the cultural bias in your data
Customer satisfaction scores vary by country. Learn why global ratings can mislead and how culturally calibrated benchmarks reveal real performance and churn risk.
Developer Marketing & DevRel: Strategies & Guides
Developer marketing and DevRel work best when they reflect how developers discover, evaluate and adopt technologies. This collection breaks down developer relations strategies, community engagement, developer advocacy and the questions behind meaningful programme measurement. Read practical explainers on DevRel metrics, developer marketing approaches and building trust in technical communities. For underlying developer behaviour studies and programme benchmark data, explore our developer marketing and DevRel research.
Posts
Why NVIDIA dominates despite low developer program scores
NVIDIA’s AI platform strategy beats traditional dev programs—its CUDA tools and full-stack solutions keep developers locked in.
Social Media Meets Strategy: Market Research Insights for Tech, Marketing & Talent Teams
Discover how technology professionals use social media in 2025 to stay informed, learn, and solve problems while uncovering key insights across experience level, role, and company type.
Mapping developer engagement patterns and program needs
How SlashData helped a client gain insights and recommendations for targeted improvements to their developer program.
Tracking brand awareness among enterprise developers: gaps and opportunities
How we provided a client with critical insights into the network API landscape, addressing the questions that will guide the future.
Estimating the total addressable market for a silicon vendor
How we helped a silicon vendor estimate their total addressable market for their products targeted at software developers.
Assessing and Benchmarking Developer Satisfaction with Cloud Service Provider Support
In this case study we look at how a developer marketing team from a leading cloud service provider wanted to understand user satisfaction.
Exploring developer preferences for API programs and no-code/low-code solutions
A case study about a cloud communication company working on understanding the needs of professional developers integrating 3rd party APIs.
A brief history of the DevRelX community
DevRelX community was created to be a space for developer marketing professionals to interact and learn. This is how it started.
Developer Programs Benchmarking - What's new in Q3 2023
We compare developer programs across the main technology companies and industry leaders and we look at what developers expect from them.
The types of content developers prefer
Using the data from our developer research, we look at what types of content software developers prefer to consume.
Creating a Single Developer Program to Address Multiple Audiences
We dive into the “One developer program, multiple audiences: How to think about content curation that matters to them?” discussion.
