Developer marketing KPIs are different from DevRel KPIs
This is the question we asked in the Developer Program Leaders survey, and developer programs strategists responded.
Developer Marketing & DevRel: Strategies & Guides
Developer marketing and DevRel work best when they reflect how developers discover, evaluate and adopt technologies. This collection breaks down developer relations strategies, community engagement, developer advocacy and the questions behind meaningful programme measurement. Read practical explainers on DevRel metrics, developer marketing approaches and building trust in technical communities. For underlying developer behaviour studies and programme benchmark data, explore our developer marketing and DevRel research.
Posts
Poll: How has the pandemic affected your strategy?
This pandemic is new to the world. How do developer programs deal with it? All companies had to pivot their strategy, mid-Q1.
Personas segmentation: Watch or read the transcript
Watch the webinars on developer segmentation into personas or read the transctipt.
How do you start building a developer program from scratch?
How do you start building a developer program from zero?
Engaging developers and working with agencies with Mike Pegg
Why is it important for your product/service to engage with developers?
14 questions to ask yourself before every developer event
Event marketing is one of the core practices of many developer marketing teams.
Empowered Communities with Jono Bacon
Why should you invest in a community and how can you empower your community?
What makes a developer program successful?
We are in a pursuit to answer this for you through our Developer Program Leaders survey.
DevRel Metrics: Orbit and Funnel
Is the funnel, AAARRRP or Orbit the best framework for your metrics?
How to speak at tech conferences with Karl Hughes
Trick question of the week: How do you go about speaking at tech conferences? Speaking in conferences is an integral part of DevRel. Why?...
Developer personas and psychographics segmentation
Developers come in all shapes and sizes.
How to scale Developer Relations with online meetups
Online meetups (webinars, web conferences or webcasts) is one of the best ways to scale Developer Relations.
