Key Questions Answered
The most important factors in selecting a cloud provider
The cloud service providers currently used and likely to be used in the next 1-2 years
The geographical areas the servers are located
Where the development project's code runs
The main reasons for adopting and rejecting European cloud providers
Main factors that would encourage using or fully migrating to European cloud providers
Main challenges organizations face in managing or using cloud services
Main priorities around cloud services & infrastructure in the next 1-2 years
How organizations are supporting (or preparing to support) AI workloads on cloud infrastructure
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Methodology
In Q2 2025, SlashData designed and ran an online survey for UpCloud to examine current cloud service providers’ adoption trends, key challenges, and future priorities across Europe and the United States. We conducted the analysis presented in this report based on the 300 respondents who replied to this custom survey. Many of the questions in this custom survey are specifically designed and co-created to address UpCloud’s business and research objectives.
Every SlashData survey is monitored and cleaned to ensure the highest standards of retained responses. Our proprietary cleansing is designed to mitigate and remove opportunistic, fraudulent, and bot responses. Consisting of multiple criteria formulated around logic rules, speed, consistency, and response-taking behavior, this holistic assessment is key to our continued success.
About this Report
Cloud computing continues to reshape how organizations manage infrastructure, data, and digital services.
As adoption accelerates, data privacy, residency, and compliance have gained prominence alongside ongoing concerns around performance, cost, and security. The increasing complexity of regulatory requirements and the diversity of cloud deployment models underscore the need for organizations to balance innovation with risk management and operational efficiency.
In this report, focused on European and US organizations, we examine current cloud service providers’ (CSPs) adoption trends, key challenges, and future priorities across both regions.