Leaders who need to: • Make or defend a high-stakes decision • Secure budget • Enter a market • Reposition a product • Prove ROI • Reduce uncertainty • Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most.

We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come.  Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: • Developer awareness, adoption, usage and satisfaction • Feature importance and pricing sensitivity • Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market.

We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error.  We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice.

Yes. Many clients use our data to: • Justify entering a new developer segment • Prioritise features based on quantified demand • Secure budget for DevRel, AI tooling, or marketing • Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts.

We take pride in our rigorous methodology. Our work is: • Global and independent  • Methodologically rigorous • Focused on clean data • Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny.

We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: • Internal performance clarity • External positioning confidence Together, it reduces blind spots and uncovers opportunities

Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together.

Absolutely. For AI vendors, we support: • Developer adoption tracking • Productivity gains • Tool benchmarking on awareness, engagement and more • Enterprise buying criteria insights • Security and compliance sentiment • ROI perception We help you understand both AI tool builders demand and buying friction.

It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what.