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Understand user & audience behaviours through Qualitative Research

Read between the lines and answer all your ‘whys’

Explore what Qualitative
Research can do for you

How can Qualitative
Research
work for you??

Qualitative research allows us to explore complex topics that can’t be easily quantified.

Unlock the power of qualitative research to:

Strengthen your brand

Adjust your brand strategy to address your customers’ feelings and perceptions towards your company, brand, support and experience. 

Improve your products/services

Identify missing features that will make you more appealing to your customers. 

Gain a deeper understanding of what your users like and dislike about your product/service. And more importantly, why exactly they feel the way they do. 

Create an effective marketing strategy

Discover how your target audience reacts to your marketing initiatives: what resonates and what creates confusion. 

Get the answers you need, with non-numerical data and understand user perceptions, beliefs, motivations, and goals.

The “why’s” and “how’s” of their behaviour.

Do you have a project in mind?

How we run Qualitative Research

At SlashData we run qualitative surveys through: 

Online interviews (text, video, audio)

Open-ended surveys 

Focus Groups

Who can benefit from
Qualitative Research?

  • CTOs

  • CPOs 

  • CMOs

  • Strategic management teams

  • Product managers

  • Analyst relations

  • Research

  • Developer Tooling

  • Developer Marketing

  • Support

  • Engagement

Why trust SlashData for
all your research needs

18+ years of surveying the technology space

Our long experience in speaking to developers, ensures that you will get the promised results. We have 18-years worth of surveys and are the experts on designing, fielding and analysing surveys.

A space to make your own

Discover our research and access market insights in our Research Space. Within it, you can create a personalised space with your favourite reports and dashboards, for you and your whole team.

Have a look >

A powerhouse team of market research experts

Our team of professionals are seasoned experts, well-versed in multiple research types and methods. You will be getting an analysis from the industry's best. 

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