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Understand user & audience behaviours through Qualitative Research

Read between the lines and answer all your ‘whys’

Explore what Qualitative
Research can do for you

Get the answers you need, with non-numerical data and understand user perceptions, beliefs, motivations, and goals.

The “why’s” and “how’s” of their behaviour.

Do you have a project in mind?

How can Qualitative
Research
work for you??

Qualitative research allows us to explore complex topics that can’t be easily quantified.

Unlock the power of qualitative research to:

Strengthen your brand

Adjust your brand strategy to address your customers’ feelings and perceptions towards your company, brand, support and experience. 

Improve your products/services

Identify missing features that will make you more appealing to your customers. 

Gain a deeper understanding of what your users like and dislike about your product/service. And more importantly, why exactly they feel the way they do. 

Create an effective marketing strategy

Discover how your target audience reacts to your marketing initiatives: what resonates and what creates confusion. 

How we run Qualitative Research

At SlashData we run qualitative surveys through: 

Online interviews (text, video, audio)

Open-ended surveys 

Focus Groups

Who can benefit from
Qualitative Research?

  • CTOs

  • CPOs 

  • CMOs

  • Strategic management teams

  • Product managers

  • Analyst relations

  • Research

  • Developer Tooling

  • Developer Marketing

  • Support

  • Engagement

Why trust SlashData for
all your research needs

18+ years of surveying the technology space

Our long experience in speaking to developers, ensures that you will get the promised results. We have 18-years worth of surveys and are the experts on designing, fielding and analysing surveys.

A space to make your own

Discover our research and access market insights in our Research Space. Within it, you can create a personalised space with your favourite reports and dashboards, for you and your whole team.

Have a look >

A powerhouse team of market research experts

Our team of professionals are seasoned experts, well-versed in multiple research types and methods. You will be getting an analysis from the industry's best. 

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