Theme of the week
Why do you need a content plan on top of a marketing plan?
In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of IamOnDemand (opens in a new tab) to talk about:
- Why does a B2D company need a tech content marketing strategy & planning
- Where and how do you start building such a plan?
- How do you create tech content that developers will like and engage with?
- What tips would you offer to a B2D marketer?
- What are some best practices for building a tech content production machine?
Listen to this episode to better understand how to produce and use content to boost your marketing goals.
▶ Watch video (opens in a new tab)
Graph Ofir chose to talk about: Experienced developers have a bigger say on things.
Have your say! The Developer Nation survey is now open. Start here (opens in a new tab).
**Ofir Nachmani **is a business technology advisor, blogger and lecturer. Ofir's extensive experience in the world of business technology has made his critically acclaimed blog, IamOnDemand.com, the go-to guide for modern technology startups and developers in the world of cloud computing. Today he advises organisations, leading them through new IT market modifications, while building and executing a modern go-to-market strategy.
