Under the Hood of Developer Marketing: Grace Francisco from Roblox
In our latest installment of interview series with the leaders in developer marketing and developer relations, we talked to Grace...
Developer Marketing & DevRel: Strategies & Guides
Developer marketing and DevRel work best when they reflect how developers discover, evaluate and adopt technologies. This collection breaks down developer relations strategies, community engagement, developer advocacy and the questions behind meaningful programme measurement. Read practical explainers on DevRel metrics, developer marketing approaches and building trust in technical communities. For underlying developer behaviour studies and programme benchmark data, explore our developer marketing and DevRel research.
Posts
Under the Hood of Developer Marketing: Intel’s Scott Apeland
Developer Marketing – what is it, why is it important, how to develop it successfully? We’ve interviewed Scott Apeland who leads the...
How Satisfied are Software Developers with Google, Amazon, and Facebook?
The absolute leader in developer satisfaction is Unity; according to SlashData’s recently released Developer Program Benchmarking report....
Under the Hood of Developer Marketing: Amazon’s Adam FitzGerald
We launch this series on Under the Hood of Developer Marketing with an interview with Adam Fitzgerald, who’s responsible for Developer...
From pauper-to-prince: developers are now the buying centre of purchasing tools.
Today, Peter Levine is an influential venture capitalist; his opinions are closely listened to and he controls large pots of money. But...
Future Developer Summit 2017: behind the scenes
We live in a platform world; But we ‘re still unlocking its secrets; how to design for, market to, and engage developers. In this nascent...
Unity leads the way in developer satisfaction
As software continues to eat the world (to paraphrase Marc Andreessen), software developers fulfill an ever more critical role in the...
How Orange doubled the size of its developer community in 18 months.
Orange is one of the world’s leading operators with 265 million customers in 29 countries, offering fixed and mobile connectivity...
Developer Program Metrics: How Intuit Measures Developer Success
How do you grow a successful developer community around a financial product? Intuit’s Quickbooks is a well-known small business...
Developer Program Metrics: How Intel Measures Developer Satisfaction.
Many modern competitive battles have been won by attracting developers – whether it’s Apple in the case of mobile platforms, Amazon in...
Return on Developer Investment
My most fun job ever was as a C++ developer. Ok, I don’t have much grey hair yet, but I fondly remember the late 90s and the challenges...
A proven model for targeting IoT developers
Not all developers are the same, and their needs vary wildly, so any attempt to effectively address them all with a single messaging and...
