Developer Personas as a Revenue Growth Tool
Nike, Adidas and Under Armour have digitally opened up their fitness and athletics products. McCormick Foods and Campbells Soup have...
Developer Marketing & DevRel: Strategies & Guides
Developer marketing and DevRel work best when they reflect how developers discover, evaluate and adopt technologies. This collection breaks down developer relations strategies, community engagement, developer advocacy and the questions behind meaningful programme measurement. Read practical explainers on DevRel metrics, developer marketing approaches and building trust in technical communities. For underlying developer behaviour studies and programme benchmark data, explore our developer marketing and DevRel research.
Posts
Best Practices for a successful IoT Developer Program
Events and training programs are a main component in many developer programs for IoT – but just how effective are they? This infographic...
The RoI of developer events
Developers deeply value the community they belong to. With this in mind, real-life events are surely the ultimate, high-touch way to get...
The cross-platform platform: Facebook’s developer strategy
When Facebook was first listed on the stock exchange in 2012, investors were concerned. Had the company missed the mobile wave? 5 years...
The Language of Talking to Developers: The Importance of Outcome-Based Segmentation
Why outcome-based segmentation should be the cornerstone of developer outreach strategies. VisionMobile’s Data and Operations Manager,...
5+1 ways to attract Internet of Things developers
With so much buzz around the Internet of Things, many are wondering what will be the platform on which the IoT ecosystem will be built....
The Art of One-line Pitching: A Study of AngelList
[An AngelList study about the top companies being referenced by startups in their one-line pitching. VisionMobile Sales Operation...
The Guide to Building Developer Communities
[Developers are currently the hottest property in the mobile industry. Tens of developer programs have sprung up, aiming to woo...
Business model polarity: a win-win proposition for telcos and developers
[There’s 10s of telco programs targeting developers. But they all lack commercial traction. Isn’t it about time for telcos to question...
Open Source community building: a guide to getting it right
[Everyone – from carriers to OEMs – is busy building developer communities. But many have failed and more have seen disappointing...
Open Source in the mobile supply chain: Introducing community KPIs
[Managing an open source project is not just about choosing your contributors.. Ã…se Stiller, breaks down the complexities of OSS...
