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Key Questions Answered
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Methodology


Questions? Let's talk!
Fill the form. Natasa and Petro will
help you drive developer adoption:

Frequently asked questions (F.A.Q.)
Leaders who need to:
Make or defend a high-stakes decision
Secure budget
Enter a market
Reposition a product
Prove ROI
Reduce uncertainty
Build a high-adoption product roadmap
If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most.
We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come.
Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards.
Our research connects:
Developer awareness, adoption, usage and satisfaction
Feature importance and pricing sensitivity
Competitive positioning and switching behaviour
So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market.
We run large-scale, independent, global developer research surveys with consistent methodology across waves.
Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error.
We take pride in our supreme data quality, and we can prove it.
Our results are defensible evidence you can take to an exec review without thinking twice.
Yes. Many clients use our data to:
Justify entering a new developer segment
Prioritise features based on quantified demand
Secure budget for DevRel, AI tooling, or marketing
Validate pricing or packaging changes
We translate population estimates and sentiment data into clear, actionable foresight, not charts.
We take pride in our rigorous methodology. Our work is:
Global and independent
Methodologically rigorous
Focused on clean data
Transparent in assumptions
Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny.
We complement it.
Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users.
That combination gives you:
Internal performance clarity
External positioning confidence
Together, it reduces blind spots and uncovers opportunities
Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception.
Please get in touch and we can dive in it together.
Absolutely.
For AI vendors, we support:
Developer adoption tracking
Productivity gains
Tool benchmarking on awareness, engagement and more
Enterprise buying criteria insights
Security and compliance sentiment
ROI perception
We help you understand both AI tool builders demand and buying friction.
It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies.
Depending on the request, we will share a roadmap early on so you know when to expect what.
AI Coding Tools


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