How well do you know
your customer?
Focus on your market’s customer groups that matter, build personas the right way and tailor your strategy for success.
What you get through our customer segmentation and persona insights
Are you talking to the right customer?
Customer segmentation powers your strategy to
Focus your effort and resources on the most profitable audience groups.
Differentiate from competitors by addressing niche needs.
Build loyalty - Deliver personalised interactions.
Messaging that resonates by crafting targeted campaigns.
Customer personas
based on market data
Ready to go beyond assumptions?
Personas are essential to successfully reach that part of your total addressable market that will drive your ROI.
Time to go beyond assumptions.
Let’s build together the right personas for you:
Move from assumptions to data
Build personas using impactful segmentation models
Access global, high-quality data
How we segment your
audience and build personas
Wondering where you should start with personas?
Take advantage of our data-based, rather than assumption-based, methodology. Remove the guesswork from the process and build customer personas that do the work for you.
Step by step, how we work on personas
that behave as you expect them to
Understanding
We work together to understand the audience you want to segment and any plans for future launches.
The characteristics that matter
Let’s start building using the attributes that matter to you, and depend on how you will use the personas. This ensures that we include all relevant data for the segmentation analysis
Data collection
Through existing survey results or by designing and fielding bespoke quantitative surveys.
Let the data speak
Advanced clustering analysis helps us obtain a set of distinct segments. Prior assumptions around the defining characteristics of the segments are not taken into consideration.
Behavioural characteristics
Profilling analysis gives us the information you will need to tailor your strategies to specific customer profiles.
Your personas are here
A detailed report summarises the findings of the segmentation analysis, including the key personas and the typical behaviours you should expect them to exhibit.
