A powerful brand, powered by customer insights
Your brand is your identity - let’s explore together if your audience perceives it the way you intend.
The importance of market
research in branding
A strong brand is a key driver of customer loyalty, market differentiation, and long-term success. Understanding brand perceptions is essential for making strategic decisions.
Access market research that powers you to act on strategic insights to:
Whether you’re launching a new brand, repositioning an existing one, or looking to strengthen your market presence, our brand research services equip you with the intelligence needed to make informed decisions.
Where do you want to take your brand?
Let’s get you the insights you need to get there.
How SlashData research
works on Brand awareness
How recognisable is your brand?
Brand awareness research measures how well your target audience recognises and recalls your brand. Through our research, we analyse how your brand is perceived and how awareness compares to competitors and identify growth opportunities.
Access key market insights on brand awareness and:
Identify the customer groups most aware of your brand and the ones that need more attention
Discover the segments and product categories your brand leads or lags behind
Compare to your competitors and draw inspiration from the industry leaders
Determine the ROI of your marketing efforts
Refine your advertising strategies to strengthen your brand and enhance your visibility
Understanding Brand perception
with research
How do customers feel about your brand?
Explore brand perception and identity by looking at market insights. Evaluate how your customers feel about your brand and whether that is aligned with your intended brand image. Unlock disconnect and take advantage of opportunities, and proactively care for reputational risks.
How you benefit from brand perception research
Align brand strategy with customer brand perceptions, expectations and needs
Uncover potential disconnects between your brand messaging and audience perception
Understand whether your brand reputation is positive or needs improvement.
Ready to take your brand to the next level?
360 Brand tracking with
SlashData market research
Which strategy performs best for your branding efforts?
Measure your brand's performance over time with our brand tracking research. Evaluate key brand metrics such as awareness, perception, loyalty, and market positioning at regular intervals to identify trends, track the effectiveness of marketing efforts, and ensure brand health remains strong.
Track brand performance across time and:
Measure how brand awareness and perception respond to your marketing efforts
Fine-tune marketing investment on the channels which drive improvements in brand health
Detect early declining brand loyalty signs, negative sentiment, or competitive threats
Track long-term shifts in customer loyalty
Map how your brand is evolving in specific regions or demographics
Optimise your message for conversions
Which message resonates with your audience?
Test different messaging approaches (e.g. with A/B testing) with your target audience to understand which one works better. Through our research we can help you understand how your customers feel about your message, if there are any unclear parts, and how their perceptions towards your brand and products have changed in response to these messages.
Using SlashData research for message testing can help you:
Refine messaging to better align with customer expectations and emotions
Optimise content strategies to improve engagement and conversion rates
Ensure consistency in brand communication across platforms
Do you want the best for your brand?
We do too. Let’s get you the data you need
Explore all our services
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Audience Insights (coming soon)
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Customer Segmentation & Profiling (coming soon)
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Product Configuration & Optimisation (coming soon)