A product made perfect
Strike the right balance between features, pricing, and competitive positioning - based on your customers’ preferences.
Product optimisation market research for feature bundling & package optimisation
Which product mix do your customers want from you?
Increase customer adoption and maximise revenue by offering your customers the right mix of features, product tiers or bundles. Through a thorough analysis, we can determine which features should be included in each package or pricing tier to drive engagement and conversion.
Feature bundling & package optimisation can help you
Achieve product-market fit by offering feature bundles that are valued by your customers at the optimal price point
Design pricing tiers and plans that cater to multiple customer segments
Avoid feature cannibalisation across different pricing tiers by deeply understanding the tradeoffs your customers are willing to make
Have you heard from your customers lately?
Let’s hear from them together.
Feature prioritisation analysis
Which attributes drive purchases?
Explore which product attributes your customers value the most and which contribute little to purchasing decisions with a feature prioritisation analysis. Focus product design and development on the features that customers rank as top-priority.
Feature prioritisation analysis can help you
Prioritise different product features, eliminating the scale use bias that is typically present in simpler feature rating or ranking methods.
Focus your product development efforts on the features that matter the most to your target audience.
Eliminate unnecessary features to reduce production and maintenance costs.
Create targeted marketing campaigns for different customer segments, built around their preferences and priorities.
Price Sensitivity & Willingness to Pay (WTP) Assessment
How much are your clients willing to pay?
Identify the optimal price point, maximise revenue and maintain strong customer interest, by running a Price sensitivity and willingness to pay (WTP) assessment with SlashData.
A price that is too high discourages adoption, while a price that is too low leaves revenue on the table.
Using market research for a Price Sensitivity & Willingness to Pay (WTP) Assessment can help you
Determine the optimal pricing for your product that maximises revenue and adoption
Avoid overpricing or underpricing by aligning with customer expectations.
Develop tiered pricing strategies for different customer segments.
