The challenge
The developer marketing team from a leading cloud service provider wanted to better understand their users' satisfaction with various support features, such as documentation and sample code, as well as benchmarking themselves against their largest competitors.
The approach
SlashData worked closely with the Client to understand the research objectives, and designed a 30-question survey that best answered the Client’s business questions and need. Then, SlashData gathered responses from 750+ developers currently working at an organisation with more than 1,000 employees, and were current users of the leading cloud service providers. The respondents were sourced through SlashData’s own developer community, as well as through vetted third-party survey panels. The sample collected covered the geographies and specific developer profiles requested by the Client.
The result
The data collected from SlashData’s survey was able to answer the Client’s business questions, as well as allow them to understand how their users differed from their competitors:
What types of projects and development focuses does their userbase do more or less than their competitors?
How satisfied are developers with the Client’s support features?
How frequently do the Client’s users access support features, compared to their competitors?
How do the languages developers work in impact their satisfaction with the Client’s resources?
How does the developer’s involvement in tool or technology purchases and discovery impact their satisfaction with the Client’s resources?
How does a developer’s level of experience impact their satisfaction with the Client’s resources, and in comparison with their competitors?
Why SlashData
SlashData, acting as a full-service market research partner, helped the Client go from their research intention to actual data. SlashData was able to leverage its experience with cloud developers and the wider market to turn the data into actionable insights and easier-to-understand visualisations. SlashData was able to tap into its own developer community, as well as select third-party sample providers, to distribute an online survey that reached respondents who precisely matched the Client’s target audience. The survey was hosted on SlashData’s proprietary survey platform, which enables in-depth data cleansing through the advanced metadata it collects.
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