James Parton

Under the Hood of Developer Marketing: Amazon's Adam FitzGerald

Under the Hood of Developer Marketing: Amazon's Adam FitzGerald

We launch this series on Under the Hood of Developer Marketing with an interview with Adam Fitzgerald, who’s responsible for Developer Marketing at Amazon Web Services . In this series we interview leading practitioners in the Developer Marketing and Developer Relations field to find what this relatively new discipline means to them, how they execute, and how they measure success.

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SlashData

From pauper-to-prince: developers are now the buying centre of purchasing tools.

From pauper-to-prince: developers are now the buying centre of purchasing tools.

One of the most notable transformations over the past 5 years has been the pauper-to-prince of the developer as a buying center within a company. [...] As software infiltrates every part of our economy, [developers are now] the lead innovators and they’re the lead buyers in companies. What we see are many of our startup companies now deliberately selling to developers as the first wedge point into an organisation. [Developers] all very much have opinions and buying potential.

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Andreas Constantinou

Future Developer Summit 2017: behind the scenes

Future Developer Summit 2017: behind the scenes

Our second Future Developer Summit was held earlier in October. We hand-picked 35 Director-level executives from 35 top technology platforms who came together for one day to learn from each other. All were leaders responsible for developer product, relations or marketing.

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SlashData

SlashData Announces the Developer Satisfaction Awards 2017

SlashData Announces the Developer Satisfaction Awards 2017

Andreas Constantinou CEO of SlashData says “The software industry has lacked an objective metric for measuring developer satisfaction, engagement and awareness - until now. The Developer Satisfaction Awards reveal the real developer experience - not an analyst opinion - on how the leading software companies are performing in winning the hearts and minds of developers around the world.”

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Andreas ConstantinouStijn Schuermans

Unity leads the way in developer satisfaction

Unity leads the way in developer satisfaction

Every six months we benchmark top developer programs against each other. First, by measuring what developers value in those resources and activities, in all its diversity across several segments of the developer population. Second, by highlighting the best practice leaders: those vendors that are doing an excellent job in specific aspects of developer programs, to whom you can look for inspiration and insights on how to improve. There is no single leader across all of the 20 activities we measure - everyone can improve somewhere.

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