James Parton

Under the Hood of Developer Marketing: Intel’s Scott Apeland

Under the Hood of Developer Marketing: Intel’s Scott Apeland

Developer Marketing - what is it, why is it important, how to develop it successfully? We’ve interviewed Scott Apeland who leads the Developer Program at Intel to share with us what it takes to succeed in this rapidly expanding field. This interview is part of our Under the Hood of Developer Marketing series where we ask leading practitioners what Developer Marketing and Developer relations mean to them, what they do to make it happen, and how they measure success.

Continue Reading
Andreas ConstantinouStijn Schuermans

How Satisfied are Software Developers with Google, Amazon, and Facebook?

How Satisfied are Software Developers with Google, Amazon, and Facebook?

The absolute leader in developer satisfaction is Unity; according to SlashData’s recently released Developer Program Benchmarking report. This proves that not only the companies with the most traction and the biggest budgets can create excellent developer support programs.

Continue Reading
James Parton

Under the Hood of Developer Marketing: Amazon's Adam FitzGerald

Under the Hood of Developer Marketing: Amazon's Adam FitzGerald

We launch this series on Under the Hood of Developer Marketing with an interview with Adam Fitzgerald, who’s responsible for Developer Marketing at Amazon Web Services . In this series we interview leading practitioners in the Developer Marketing and Developer Relations field to find what this relatively new discipline means to them, how they execute, and how they measure success.

Continue Reading
SlashData

From pauper-to-prince: developers are now the buying centre of purchasing tools.

From pauper-to-prince: developers are now the buying centre of purchasing tools.

One of the most notable transformations over the past 5 years has been the pauper-to-prince of the developer as a buying center within a company. [...] As software infiltrates every part of our economy, [developers are now] the lead innovators and they’re the lead buyers in companies. What we see are many of our startup companies now deliberately selling to developers as the first wedge point into an organisation. [Developers] all very much have opinions and buying potential.

Continue Reading
Andreas Constantinou

Future Developer Summit 2017: behind the scenes

Future Developer Summit 2017: behind the scenes

Our second Future Developer Summit was held earlier in October. We hand-picked 35 Director-level executives from 35 top technology platforms who came together for one day to learn from each other. All were leaders responsible for developer product, relations or marketing.

Continue Reading
©2018 SlashData Ltd