A product that
users love: yours
Use market research to transform your product and match user needs at all stages in its lifecycle
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Market research for every product stage
Creating a product that resonates with its end users is a real challenge. Intuition can take you far, but it's a strategy based on concrete market and user data that helps you penetrate the market and scale.
Product development & improvement is a SlashData service based on market research data, for all high-stakes decisions in your product’s life cycle:
Research for Ideation and market opportunity assessment
How good is your product-market fit?
Before turning on the machines, do your due diligence. Build your product roadmap with a solid understanding of the market.
Competitive market analysis
Evaluate competitor offerings and positioning, understand industry best practices and discover where you need to focus your efforts.
Who are your competitors?
Market sizing research
Assess the size of your target market (both in terms of number of customers and revenue potential).
Is this market worth pursuing? How much should you invest in it?
Customer needs analysis
Understand customer pain points, preferences, and desired solutions before entering a market.
What does your potential audience need?
Product development & prototyping
What makes a product successful?
Get it right the first time: decide which features to prioritise, seek early-stage feedback from your potential customers and bring a successful product to the world.
How? Take advantage of the available data for:
Concept testing
Collect feedback on early-stage ideas, feature concepts, or prototypes so that you can refine product direction before investing in full development.
How does your idea sound to the market?
Feature prioritisation research
Balance user needs, business goals, and development constraints.
Confidently decide which product features you should invest in first to increase adoption rates and avoid unnecessary development costs.
What should you first focus on?
Usability testing
How usable is your product? Identify design flaws and usability issues before full-scale development.
How easy is it for users to interact with your product?
Go-to-market with solid market research
Launch a successful MVP
Make an entrance and start strong by driving awareness and acquiring early adopters. Successfully launch your product with effective positioning, pricing, and messaging - market research ensures all of these elements are optimised.
Brand perception & messaging testing
Evaluate how your target audience perceives your brand and whether your messaging effectively communicates the intended value proposition.
Are you speaking your target audience’s language?
Pricing research
Determine the optimal price point and the right pricing model for a product before its launch.
Is the price right?
Market segmentation analysis
Identify distinct groups of customers that share common characteristics that are important to your launch. Use this information to tailor your marketing and product development efforts to each of them.
Who is your buyer?
Drive product growth and optimisation
Keeping customers happy, always
Is your product growing or maturing? Failure to measure product performance and incorporate user feedback leads to customer churn. Here’s how we can help avoid that:
Customer satisfaction & loyalty analysis
Measure overall product satisfaction and satisfaction with specific product attributes. Discover what works well for your users and what needs to be fixed or improved.
Are your customers happy with what you offer?
Product awareness and adoption
Discover if your target audience is aware of your product and, if so, to what extent they use it. Understand why they adopt or reject your offering, what features they are missing, and justify feature investments to the rest of your business.
Why did they choose you?
Competitive benchmarking
Understand how your product compares to solutions competitive to yours.
Explore awareness, adoption, reasons for adoption/rejection, satisfaction with certain product attributes, and brand loyalty.
Why your product and not a competitor's?