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Key Questions Answered What are factors associated with developer satisfaction? Are happier developers more productive? Click to expand ACCESS THE FULL REPORT Methodology In Q1 2023, SlashData designed and hosted an online survey on behalf of Sentry, with the principle aim of better understanding developers and their workflows. The survey outreach targeted professional developers who spend at least 20% of their working time writing software and work for a company that has at least one live application. The survey was fielded by SlashData in conjunction with Sentry, and reached more than 1,100 developers across the globe, working for a variety of companies and holding a number of different roles. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. The state of developer happiness What makes developers happy, the frustrations and challenges they face, and how these factors contribute to productivity. Access the Full Report About this Report In this report, we offer insights into what makes developers happy, what frustrations and challenges they face, and how these factors contribute to productivity. In Chapter 1, we present the background of the sampled developers to better contextualise the remaining analysis. In Chapter 2, we focus on developer productivity and happiness. We examine the relationship between happiness and productivity and conclude that happiness in a developer role is associated with greater productivity. Chapter 3 delves into developers’ workflows and examines which aspects they enjoy and dislike. In Chapter 4, we dive into some of the challenges that developers face and offer insights into the root causes of common frustrations.

The report is based on data collected from over 22,500 developers who answered questions related to the use of APIs in the 24th edition of our Developer Economics survey, which was fielded in Q1 of 2023. Concerns, challenges, and use of third-part APIs A look at third party APIs: usage, characteristics, security. Access the Full Preview All Insights About this Report The report is based on data collected from over 22,500 developers who answered questions related to the use of APIs in the 24th edition of our Developer Economics survey, which was fielded in Q1 of 2023. Key Questions Answered What are the features of a high quality API according to developers? What are developers concerned with in their use of third-party APIs? According to developers what are the key security risks in the use of third-party APIs? Click to expand ACCESS THE FULL PREVIEW Methodology Application programming interfaces (APIs) have revolutionisedthe way software is created, enabling developers to use readily available solutions instead of spending time and effort building every piece of their application themselves. In this report, we explore the current state of the global landscape of APIs from the developers' perspective. We look at how many developers use APIs and what sets them apart from those who don't. Moreover, we dive deeper into the specific categories of third-party APIs that developers use the most, explore what developers are looking for in APIs, and what challenges they are facing, with a focus on security. Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT

Key Questions Answered What share of technology leaders are using AI-assisted tools? What share of those using AI-assisted tools are measuring their value or ROI? How is the AI ROI structured in terms of maturity, and how does that differ based on company size? How does AI ROI maturity level affect technology leaders’ evaluation of AI assistance? Click to expand ACCESS THE FULL REPORT Methodology The 31st edition of the Developer Nation survey reached more than 11,500 respondents from 95 countries around the world. This research report series delves into key developer trends for Q1 2026 and beyond. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. The AI ROI Measurement Gap Why most engineering teams can’t prove their AI investment pans out Access the Full Report About this Report Artificial intelligence (AI) has long been embedded in technology organisations, powering systems such as search engines, recommendation algorithms, and fraud detection tools. However, it is now far more visible and strategically prioritised, with generative AI chatbots, coding assistants, and enterprise automation tools bringing it to the centre of business planning. As AI investment scales, a new pressure is emerging: the need to justify it. Boards want evidence, finance teams want numbers, and developers caught in the middle are discovering that believing AI works and being able to prove it are two very different things. This report examines how developers in leadership roles – hereinafter referred to as technology leaders – are experiencing and evaluating AI value today. We examine how they rate what it delivers, whether they measure it, and how rigorous those measurements are. The findings are drawn from 2,341 professional developers working in leadership positions in SlashData’s 31st global developer survey. This report provides an overview of the headline findings. For a full deep dive, including breakdowns by role, sector, region, and agentic AI maturity level, see the full report, The state of AI ROI measurement in software teams.

Key Questions Answered What are the most common approaches to achieving zero trust security amongst enterprise developers? What factors influence the adoption of zero trust security amongst enterprise developers? What are the top challenges in addressing software security for enterprise developers? Click to expand ACCESS THE FULL REPORT Methodology The findings of this report are based on data collected from an online survey designed, produced, and carried out by SlashData, which reached over 800 enterprise software developers worldwide over a period of four weeks in Q4 2022 (18th of November –16th of December). Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Securing the enterprise Understanding the current landscape of zero trust security Access the Full Report About this Report To keep up with the rapidly evolving landscape of threats, enterprises must adopt modern approaches to security. The zero trust approach to security is designed to reduce the attack surface by establishing trust in users and machines/devices through authentication, access policies, and security monitoring. In this report, commissioned by Cisco and authored by SlashData, we investigate the adoption of different zero trust approaches and the challenges they present.

Key Questions Answered How many cloud native developers are there in Q1 2026? How has cloud deployment changes over the last few years? How has the adoption of cloud native technologies changes over the last few years? What is the popularity of cloud native technologies among backend developers? What is the journey developers go through as they increase the maturity of their cloud native stack? Click to expand ACCESS THE FULL REPORT Methodology The report is based on data collected from the 31th edition of the Developer Nation survey edition of the Developer Nation survey, a large-scale, online developer survey that was designed, hosted, and fielded by SlashData over a period of seven weeks between December 2025 and January 2026. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. State of Cloud Native Development Q1 2026 Cloud native adoption continues expanding, reaching 19.9 million developers (39% of all developers) Access the Full Report About this Report Cloud native adoption continues expanding, reaching 19.9 million developers (39% of all developers), though backend-specific adoption shows quarterly variation (52% in Q1 2026 vs. 58% in Q3 2025) while maintaining year-over-year growth. Platform engineering has reached critical mass, with 88% of backend developers now working with standardized infrastructure—a shift that increasingly abstracts underlying technologies like Kubernetes and containers from direct developer interaction.

Key Questions Answered What are the profiles of developers who make up the Salesforce Eco-system? What is important to them and what type of technology and tools are they using? Click to expand ACCESS THE FULL REPORT Methodology In Q1 2023, SlashData designed and ran an online survey in conjunction with Salesforce to better understand those who contribute to, and collectively enhance, Salesforce’s rich ecosystem. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Building and Developing on Salesforce Report 2023 Examining the diversity of individuals who contribute to the Salesforce ecosystem. Access the Full Report About this Report In this report, we examine the diversity of individuals who contribute to the Salesforce ecosystem by breaking down their workflow and goals while studying the tools and resources they use to build and develop products. In Chapter one, we contextualisethe respondents who replied to the survey by looking at their relationship with Salesforce and their reported job titles. Chapter two is devoted to acquiring a better understanding of who is working on Salesforce. Finally, we break down the tools that individuals working in the Salesforce ecosystem are using by the tool type; with a specific focus on declarative vs programming tools.

Key Questions Answered Click to expand ACCESS THE FULL REPORT Methodology Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. AI Coding Tools Access the Full Report About this Report

Key Questions Answered Which database management systems are developers using at digital native companies? How do the hosting preferences of developers differ based on the types of databases and the growth rates of the companies they work for? What are the top reasons for adoption/rejecting a database management solution? Which database management systems are developers planning to use in the future? Which priorities developers expect to change the most when selecting DBaaS vendors in the future? Click to expand ACCESS THE FULL REPORT Methodology The findings of this report are based on data collected from an online survey designed, produced, and carried out by SlashData, which reached nearly 500 IT professionals involved in data infrastructure operations at digital native companies worldwide over a period of four weeks in Q3 2022. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. 2023 state of data management solutions for digital natives How companies equip themselves to respond to change Access the Full Report About this Report In this report, commissioned by Aiven and authored by SlashData, we investigate the evolution of the data management landscape at digital native companies in response to changing environments (both internal and external). We will begin by examining the current state of adoption of the most popular data management systems and their associated hosting preferences among our respondents. Following this, we will look at the past and the future of data management by taking a look at which data management tools our respondents stopped using and which ones they are planning to adopt. To supplement this, we will take a deep dive into the reasons why they have adopted the data management tools that they are currently using and what led them to find alternative solutions than those that they have previously tried or evaluated. Finally, we will shift our focus towards the perception of the future importance levels of certain selection criteria among technology professionals when considering a Database as a Service (DBaaS) vendor.

Key Questions Answered How familiar are developers with distributed cloud services? How interested are developers in using distributed cloud services? What benefits are developers interested in gaining from a distributed cloud services? Which industries have the greatest interest in distributed cloud? What challenges do developers envision with distributed cloud? Which standards or services do developers believe they need to see before they would consider using distributed cloud? Click to expand ACCESS THE FULL REPORT Methodology The findings of this report are based on a survey of more than 700 professional developers who deploy, build, or manage services and applications in the cloud, between June and July 2023. These developers come from over 50 countries, and across a wide range of industries. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Developer Perceptions of Distributed Cloud Exploring the perceptions of and interest in the current state of distributed cloud. Access the Full Report About this Report This report, authored by SlashDataand commissioned by Akamai, explores the perceptions of and interest in the current state of distributed cloud. For this report, respondents were provided the following definition of distributed cloud computing: “Distributed cloud computing is the practice of decentralizing cloud resources and services to be physically closer to the data source or user, while still being managed centrally.” Further, this report also examines the advantages developers are most interested in exploring in a distributed and decentralized world, as well as what challenges they expect to face. Developers were also asked to consider the development standards they believe are most important, as well as which technologies they feel need greater development to support their adoption of a more distributed cloud.

Key Questions Answered What is the current adoption of DevOps practices? What is the current adoption of DevOps technologies? Which industries are most involved in DevOps? How has the industry’s performance on DORA metrics changed over the last three and a half years? What is the impact of using multiple DevOps technologies on DORA performance? What is the impact of CI/CD tools on DORA performance? What is the impact of using multiple CI/CD tools simultaneously? Click to expand ACCESS THE FULL REPORT Methodology The findings in this report are based on data from SlashData’spast six Developer Nation surveys, which reached more than 125,000 respondents worldwide over two and half years, from Q3 2020 to Q1 2023 Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. State of Continuous Delivery Report 2023 The Evolution of Software Delivery Performance Access the Full Report About this Report In this report, commissioned by the Continuous Delivery Foundation (CDF) and authored by SlashData, we explore the current state of the CD developer ecosystem and how this has evolved over the past two and half years. We will look at what proportion of developers are involved in the broader DevOps space and how many work with CD technologies in particular. Moreover, we will see how developers’ software delivery performance has changed over time. Finally, we will explore how developers’ usage of multiple continuous integration and continuous delivery (CI/CD) tools contribute to software delivery performance, as well as how approaches to application security testing change delivery performance.

Key Questions Answered What challenges do professional developers face in their software development projects? How does the incidence of these challenges vary across organisations of different sizes? Does organisational age have an influence on the challenges that developers face? Click to expand ACCESS THE FULL REPORT Methodology The 29th edition of the Developer Nation survey reached more than 10,500 respondents from 127 countries around the world. This research report delves into key developer trends for Q1 2025 and beyond. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Challenges organisations face in software development projects Common challenges and the influence of company size and age Access the Full Report About this Report Challenges are an inevitable part of any industry, and software development is no exception. Of particular importance in this field are those tied to technical debt, which refers to the future costs and complications that come from prioritising speed of development over good practices. In this report, we will explore the most common challenges faced by professional software developers and the effect of factors like development team size and organisation age on these challenges.

Key Questions Answered Which social media platforms do developers prefer for learning? Which social media platforms do developers prefer for keeping up to date? Which social media platforms do developers prefer for problem-solving? Which social media platforms do developers prefer for engaging with peers? Which social media platforms do developers prefer for research? How do these preferences vary across developer demographics, such as experience, role, and region? Click to expand ACCESS THE FULL REPORT Methodology The 31st edition of the Developer Nation survey reached more than 11,500 respondents from 95 countries around the world. This research report series delves into key developer trends for Q1 2026 and beyond. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Where developers go to learn, connect, and stay informed? Exploring social media platform choices across key developer workflows Access the Full Report About this Report Social media is undeniably a central infrastructure layer of daily life, and the developer ecosystem is no exception. It shapes how knowledge spreads, communities form, and professional identities are built. Yet, not all platforms serve the same purpose. In this report, we map where developers go across five distinct use cases: learning, problem-solving, keeping up to date, engaging with community and peers, and research. Drawing on responses from around 3,000 developers who use social media to find information about software development and stay current, the findings reveal a fragmented but structured landscape. It is one in which platform choices are strongly shaped by the nature of the task at hand as well as developer characteristics such as experience, role, and region. This report is designed to be actionable for a broad range of teams, including DevRel, marketing, and content, offering a practical foundation for channel strategy: knowing not just where developers spend time but what they are trying to accomplish when they get there.

Key Questions Answered What percentage of their working time do developers spend on cloud operations activities? How much time and money are organisations spending on cloud operations? How frequently do developers engage in different cloud operations activities? What is the perceived impact of AI in cloud operations in the next two years? Click to expand ACCESS THE FULL REPORT Methodology In Q1 2025, SlashData conducted an online survey for Google to explore developers' involvement in cloud operations, the resources organisations allocate to these operations, and the perceived potential for automation over the next two years. The analysis presented in this report is based on approximately 1,000 responses collected through this custom survey. The questions in this survey are specifically designed and co-created to address Google’s research and business objectives. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. The state of cloud operations and management in 2025 and the impact of AI A tailored thought-leading report with Google Cloud Access the Full Report About this Report This report explores cloud operations and management –covering activities such as architecture design, troubleshooting, maintenance, capacity management, security, and more– within organisations that have at least 50 employees involved in software development. The main objectives of this research are to quantify the time and costs associated with cloud operations for organisations, explore how frequently professionals engage in various cloud operations-related activities, and measure the perceived impact of AI on cloud operations over the next two years.

Key Questions Answered When did technology companies start using GenAI? What reasons led to the adoption of GenAI in sales and marketing? What tasks is GenAI used for in sales and marketing? What are the benefits of Generative AI? What are the challenges, barriers to adoption, and risks of GenAI? How is Generative AI going to evolve? Click to expand ACCESS THE FULL REPORT Methodology This study is based on qualitative interviews conducted with 10 industry professionals - five from Europe and five from the United States - who hold leadership positions in marketing or sales within large technology enterprises. The interviews took place online between the 20th and 31st of January 2025, using a semi-structured format to explore participants’ experiences with generative AI, focusing on adoption, benefits, challenges, and future outlook. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Generative AI for Business: Success, Challenges and the Future What’s working, what’s not and what’s next Access the Full Report About this Report Generative artificial intelligence (GenAI) is revolutionising industries by enhancing efficiency, creativity, and decision-making processes. In marketing and sales, GenAI presents a unique ability to augment human capabilities, transforming routine workflows into highly effective operations. This report looks at how GenAI is used by marketing and sales leaders working at large enterprises in the US and Europe. More specifically, it explores why they adopted GenAI in their workflows and for which specific use cases, the benefits and challenges they experience, as well as the risks they associate with this technology.