Search Results

Our analysts help Tech leaders navigate AI technology decisions with confidence & clarity, backed by data and developer research. About More Navigate AI technology decisions with confidence & clarity Analyst guidance, validated by developers: the early adopters and reliable predictors of AI tech trends Boost developer adoption by making the right strategy investments Our analysts can help you drive decision-making with confidence TALK TO OUR ANALYSTS Just in: New AI insights Choosing the right AI coding tools for your team SEE THE REPORT AI Coding Tools Benchmark: A comparison of 20 most prominent AI developer tools SEE THE LEADERS AI Developer Tools Webinar GET THE SLIDES Blog Latest Who we are & what we do SlashData is an AI analyst firm which has been working with the top Tech brands to provide clarity and confidence in their decision-making. For 20 years, we have been tracking software technology trends and helping technology brands make product and marketing investment decisions. We challenge assumptions and reframe market trends to empower industry leaders to drive the world towards the future, by talking to developers, the early adopters and predictors of AI tech. They trust us Make AI your competitive advantage, not a liability Contact us Subject * I'm contacting you for First name* Last name* Work Email* Company * Role* Message SUBMIT

Key Questions Answered Which AI coding tools are most widely adopted by professional developers, and what does this reveal about market maturity and competitive positioning? How deeply are developers integrating each tool into their daily workflows? How satisfied are developers with each tool in general and across core tasks in particular - writing new code, modifying existing code, and debugging - and how does this influence long‑term adoption? To what extent do AI coding tools improve measurable outcomes such as PR throughput and weekly time savings, and which tools deliver the strongest returns? How efficiently does each tool translate engagement into productivity? What does this mean for vendors aiming to improve their products and buyers seeking to maximise value from their engineering teams? Click to expand ACCESS THE FULL REPORT Methodology In Q4 2025, SlashData designed and ran a global, online survey to study how professional developers who rely on AI technologies for their coding work engage with AI coding assistants, agents, and AI-native IDEs. We conducted the analysis presented in this report based on data collected from 800+ respondents across more than 20 countries worldwide All SlashData surveys are monitored and cleaned to ensure the highest standards of retained responses. Our proprietary cleansing is designed to mitigate and remove opportunistic, fraudulent, and bot responses. Consisting of multiple criteria formulated around logic rules, speed, consistency, and response-taking behaviour, this holistic assessment is key to ensuring the highest degree of data quality. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. AI Coding Tools Benchmark How OpenAI Codex, Claude Code, and Cursor compare in terms of adoption, engagement, satisfaction, and productivity gains among software developers Access the Full Report About this Report This report is a lighter, free to everyone to access, version of a much more comprehensive benchmark of AI coding tools, and focuses on three prominent products: OpenAI Codex, Claude Code, and Cursor. All three are actively used by professional developers and represent distinct design philosophies: Codex as a cloud-first coding agent, Claude Code as a conversational and context‑rich partner, and Cursor as an AI‑native IDE. The analysis is based on a global online survey designed and distributed by SlashData in Q4 2025, reaching 800+ professional developers who write code with the help of AI coding assistants, agents, or AI‑native IDEs. Respondents to the survey reported which AI coding tools they use, how intensively they use them, how satisfied they are with them, and what productivity gains they see, both in terms of pull request (PR) throughput and time saved each week.

Key Questions Answered Which API Management & DevEx Tools are developers: adopting, trialing, assessing and holding? Which API Management & DevEx Tools are rated as the most useful? Which API Management & DevEx Tools are the most likely to be recommended? Which Observability technologies are developers: adopting, trialing, assessing and holding? Which Observability Technologies are rated as the most useful? Which Observability Technologies are the most likely to be recommended? Click to expand ACCESS THE FULL REPORT Methodology Over two weeks in February 2025, more than 300 professional developers using cloud native technologies were asked for their opinions on various observability technologies and platform tools for API management and developer experience that they were familiar with. These two technology groups were identified by CNCF as areas to investigate further for this technology landscape radar. The individual technologies selected are based on those identified by CNCF's End User Technical Advisory Board (TAB). Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. CNCF Technology Radar Observability Technologies & API Management and Developer Experience Access the Full Report About this Report In Q1 2025, more than 320 professional developers using technologies associated with cloud-native development were asked about their experience and opinions with regard to observability technologies and platform tools for developer experience and API management. The technologies shown to developers were selected by CNCF and CNCF’s End User Community for relevance and importance. The developers surveyed originate from around the world and have a large range of specialities and areas of focus.

The report is based on data collected from the 29th edition of the Developer Nation survey edition of the Developer Nation survey, a large-scale, online developer survey that was designed, hosted, and fielded by SlashData over a period of 11 weeks between December 2024 and February 2025. How and where to reach developers? Deep dive on social media platforms Access the Full Preview All Insights About this Report The report is based on data collected from the 29th edition of the Developer Nation survey edition of the Developer Nation survey, a large-scale, online developer survey that was designed, hosted, and fielded by SlashData over a period of 11 weeks between December 2024 and February 2025. Key Questions Answered To what extent is social media used as an information source for technology practitioners? Which social media platforms are used the most for information? How does the usage of different social media platforms differ based on experience in software development? How does the usage of different social media platforms differ based on professional status? How does the usage of different social media platforms differ based on development area? How does the usage of different social media platforms differ based on region? Click to expand ACCESS THE FULL PREVIEW Methodology Social media platforms are increasingly critical channels for tech practitioners seeking timely and relevant insights into software development trends and practices. This report provides an in-depth analysis of how and where technology practitioners seek information and keep updated on software development trends, with particular attention to their social media engagement. The data highlights platform-specific usage trends based on experience levels, professional status, job roles, development areas, and regional differences. This report is based on data from the 29th edition of our global Developer Nation survey, fielded in Q1 2025, where over 3,000 technology practitioners indicated that they use social media to find information about software development and stay up to date. Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT

Key Questions Answered How many cloud native developers are there in Q1 2026? How has cloud deployment changes over the last few years? How has the adoption of cloud native technologies changes over the last few years? What is the popularity of cloud native technologies among backend developers? What is the journey developers go through as they increase the maturity of their cloud native stack? Click to expand ACCESS THE FULL REPORT Methodology The report is based on data collected from the 31th edition of the Developer Nation survey edition of the Developer Nation survey, a large-scale, online developer survey that was designed, hosted, and fielded by SlashData over a period of seven weeks between December 2025 and January 2026. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. State of Cloud Native Development Q1 2026 Cloud native adoption continues expanding, reaching 19.9 million developers (39% of all developers) Access the Full Report About this Report Cloud native adoption continues expanding, reaching 19.9 million developers (39% of all developers), though backend-specific adoption shows quarterly variation (52% in Q1 2026 vs. 58% in Q3 2025) while maintaining year-over-year growth. Platform engineering has reached critical mass, with 88% of backend developers now working with standardized infrastructure—a shift that increasingly abstracts underlying technologies like Kubernetes and containers from direct developer interaction.

Key Questions Answered What are the profiles of developers who make up the Salesforce Eco-system? What is important to them and what type of technology and tools are they using? Click to expand ACCESS THE FULL REPORT Methodology In Q1 2023, SlashData designed and ran an online survey in conjunction with Salesforce to better understand those who contribute to, and collectively enhance, Salesforce’s rich ecosystem. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Building and Developing on Salesforce Report 2023 Examining the diversity of individuals who contribute to the Salesforce ecosystem. Access the Full Report About this Report In this report, we examine the diversity of individuals who contribute to the Salesforce ecosystem by breaking down their workflow and goals while studying the tools and resources they use to build and develop products. In Chapter one, we contextualisethe respondents who replied to the survey by looking at their relationship with Salesforce and their reported job titles. Chapter two is devoted to acquiring a better understanding of who is working on Salesforce. Finally, we break down the tools that individuals working in the Salesforce ecosystem are using by the tool type; with a specific focus on declarative vs programming tools.

Key Questions Answered Click to expand ACCESS THE FULL REPORT Methodology Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. AI Coding Tools Access the Full Report About this Report

Key Questions Answered Which database management systems are developers using at digital native companies? How do the hosting preferences of developers differ based on the types of databases and the growth rates of the companies they work for? What are the top reasons for adoption/rejecting a database management solution? Which database management systems are developers planning to use in the future? Which priorities developers expect to change the most when selecting DBaaS vendors in the future? Click to expand ACCESS THE FULL REPORT Methodology The findings of this report are based on data collected from an online survey designed, produced, and carried out by SlashData, which reached nearly 500 IT professionals involved in data infrastructure operations at digital native companies worldwide over a period of four weeks in Q3 2022. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. 2023 state of data management solutions for digital natives How companies equip themselves to respond to change Access the Full Report About this Report In this report, commissioned by Aiven and authored by SlashData, we investigate the evolution of the data management landscape at digital native companies in response to changing environments (both internal and external). We will begin by examining the current state of adoption of the most popular data management systems and their associated hosting preferences among our respondents. Following this, we will look at the past and the future of data management by taking a look at which data management tools our respondents stopped using and which ones they are planning to adopt. To supplement this, we will take a deep dive into the reasons why they have adopted the data management tools that they are currently using and what led them to find alternative solutions than those that they have previously tried or evaluated. Finally, we will shift our focus towards the perception of the future importance levels of certain selection criteria among technology professionals when considering a Database as a Service (DBaaS) vendor.

Key Questions Answered How familiar are developers with distributed cloud services? How interested are developers in using distributed cloud services? What benefits are developers interested in gaining from a distributed cloud services? Which industries have the greatest interest in distributed cloud? What challenges do developers envision with distributed cloud? Which standards or services do developers believe they need to see before they would consider using distributed cloud? Click to expand ACCESS THE FULL REPORT Methodology The findings of this report are based on a survey of more than 700 professional developers who deploy, build, or manage services and applications in the cloud, between June and July 2023. These developers come from over 50 countries, and across a wide range of industries. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Developer Perceptions of Distributed Cloud Exploring the perceptions of and interest in the current state of distributed cloud. Access the Full Report About this Report This report, authored by SlashDataand commissioned by Akamai, explores the perceptions of and interest in the current state of distributed cloud. For this report, respondents were provided the following definition of distributed cloud computing: “Distributed cloud computing is the practice of decentralizing cloud resources and services to be physically closer to the data source or user, while still being managed centrally.” Further, this report also examines the advantages developers are most interested in exploring in a distributed and decentralized world, as well as what challenges they expect to face. Developers were also asked to consider the development standards they believe are most important, as well as which technologies they feel need greater development to support their adoption of a more distributed cloud.

Key Questions Answered What is the current adoption of DevOps practices? What is the current adoption of DevOps technologies? Which industries are most involved in DevOps? How has the industry’s performance on DORA metrics changed over the last three and a half years? What is the impact of using multiple DevOps technologies on DORA performance? What is the impact of CI/CD tools on DORA performance? What is the impact of using multiple CI/CD tools simultaneously? Click to expand ACCESS THE FULL REPORT Methodology The findings in this report are based on data from SlashData’spast six Developer Nation surveys, which reached more than 125,000 respondents worldwide over two and half years, from Q3 2020 to Q1 2023 Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. State of Continuous Delivery Report 2023 The Evolution of Software Delivery Performance Access the Full Report About this Report In this report, commissioned by the Continuous Delivery Foundation (CDF) and authored by SlashData, we explore the current state of the CD developer ecosystem and how this has evolved over the past two and half years. We will look at what proportion of developers are involved in the broader DevOps space and how many work with CD technologies in particular. Moreover, we will see how developers’ software delivery performance has changed over time. Finally, we will explore how developers’ usage of multiple continuous integration and continuous delivery (CI/CD) tools contribute to software delivery performance, as well as how approaches to application security testing change delivery performance.

Key Questions Answered What challenges do professional developers face in their software development projects? How does the incidence of these challenges vary across organisations of different sizes? Does organisational age have an influence on the challenges that developers face? Click to expand ACCESS THE FULL REPORT Methodology The 29th edition of the Developer Nation survey reached more than 10,500 respondents from 127 countries around the world. This research report delves into key developer trends for Q1 2025 and beyond. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Challenges organisations face in software development projects Common challenges and the influence of company size and age Access the Full Report About this Report Challenges are an inevitable part of any industry, and software development is no exception. Of particular importance in this field are those tied to technical debt, which refers to the future costs and complications that come from prioritising speed of development over good practices. In this report, we will explore the most common challenges faced by professional software developers and the effect of factors like development team size and organisation age on these challenges.

Key Questions Answered Which social media platforms do developers prefer for learning? Which social media platforms do developers prefer for keeping up to date? Which social media platforms do developers prefer for problem-solving? Which social media platforms do developers prefer for engaging with peers? Which social media platforms do developers prefer for research? How do these preferences vary across developer demographics, such as experience, role, and region? Click to expand ACCESS THE FULL REPORT Methodology The 31st edition of the Developer Nation survey reached more than 11,500 respondents from 95 countries around the world. This research report series delves into key developer trends for Q1 2026 and beyond. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Where developers go to learn, connect, and stay informed? Exploring social media platform choices across key developer workflows Access the Full Report About this Report Social media is undeniably a central infrastructure layer of daily life, and the developer ecosystem is no exception. It shapes how knowledge spreads, communities form, and professional identities are built. Yet, not all platforms serve the same purpose. In this report, we map where developers go across five distinct use cases: learning, problem-solving, keeping up to date, engaging with community and peers, and research. Drawing on responses from around 3,000 developers who use social media to find information about software development and stay current, the findings reveal a fragmented but structured landscape. It is one in which platform choices are strongly shaped by the nature of the task at hand as well as developer characteristics such as experience, role, and region. This report is designed to be actionable for a broad range of teams, including DevRel, marketing, and content, offering a practical foundation for channel strategy: knowing not just where developers spend time but what they are trying to accomplish when they get there.

Key Questions Answered What percentage of their working time do developers spend on cloud operations activities? How much time and money are organisations spending on cloud operations? How frequently do developers engage in different cloud operations activities? What is the perceived impact of AI in cloud operations in the next two years? Click to expand ACCESS THE FULL REPORT Methodology In Q1 2025, SlashData conducted an online survey for Google to explore developers' involvement in cloud operations, the resources organisations allocate to these operations, and the perceived potential for automation over the next two years. The analysis presented in this report is based on approximately 1,000 responses collected through this custom survey. The questions in this survey are specifically designed and co-created to address Google’s research and business objectives. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. The state of cloud operations and management in 2025 and the impact of AI A tailored thought-leading report with Google Cloud Access the Full Report About this Report This report explores cloud operations and management –covering activities such as architecture design, troubleshooting, maintenance, capacity management, security, and more– within organisations that have at least 50 employees involved in software development. The main objectives of this research are to quantify the time and costs associated with cloud operations for organisations, explore how frequently professionals engage in various cloud operations-related activities, and measure the perceived impact of AI on cloud operations over the next two years.

Key Questions Answered When did technology companies start using GenAI? What reasons led to the adoption of GenAI in sales and marketing? What tasks is GenAI used for in sales and marketing? What are the benefits of Generative AI? What are the challenges, barriers to adoption, and risks of GenAI? How is Generative AI going to evolve? Click to expand ACCESS THE FULL REPORT Methodology This study is based on qualitative interviews conducted with 10 industry professionals - five from Europe and five from the United States - who hold leadership positions in marketing or sales within large technology enterprises. The interviews took place online between the 20th and 31st of January 2025, using a semi-structured format to explore participants’ experiences with generative AI, focusing on adoption, benefits, challenges, and future outlook. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Frequently asked questions (F.A.Q.) Who benefits from these reports? Leaders who need to: Make or defend a high-stakes decision Secure budget Enter a market Reposition a product Prove ROI Reduce uncertainty Build a high-adoption product roadmap If you’re under pressure to justify a strategic move with evidence, that’s where our insights help most. What makes SlashData different from other research providers? We focus on developers as the deciders of the future. They are the early adopters and signal the trends to come. Our methodology is rigorous and airtight, ensuring our data is of the highest quality and exceeds industry standards. Our research connects: Developer awareness, adoption, usage and satisfaction Feature importance and pricing sensitivity Competitive positioning and switching behaviour So you don’t just get numbers. You get decision context: what the data means for your roadmap, budget, or go-to-market. How reliable is the data? We run large-scale, independent, global developer research surveys with consistent methodology across waves. Our methodology is rigorous both at clearing our fraudulent (or inaccurate) data and in weighting for proper distribution and reduced margin of error. We take pride in our supreme data quality, and we can prove it. Our results are defensible evidence you can take to an exec review without thinking twice. Can this support a business case or budget proposal? Yes. Many clients use our data to: Justify entering a new developer segment Prioritise features based on quantified demand Secure budget for DevRel, AI tooling, or marketing Validate pricing or packaging changes We translate population estimates and sentiment data into clear, actionable foresight, not charts. How do you ensure credibility with our executive team? We take pride in our rigorous methodology. Our work is: Global and independent Methodologically rigorous Focused on clean data Transparent in assumptions Clear about weighting and limitations. We are confident our insights can stand up to any CXO or Board scrutiny. Do you replace internal research or complement it? We complement it. Internal Analytics tells you what your users are doing. We tell you what the market is doing, including non-users and competitor users. That combination gives you: Internal performance clarity External positioning confidence Together, it reduces blind spots and uncovers opportunities I don’t see my company/product on the list. Can you benchmark us against our competitors? Most probably yes. Even if you don’t see your product in a report, we can pull extensive data for you on awareness, trial, usage, satisfaction, and feature perception. Please get in touch and we can dive in it together. Is this relevant if we sell AI tooling? Absolutely. For AI vendors, we support: Developer adoption tracking Productivity gains Tool benchmarking on awareness, engagement and more Enterprise buying criteria insights Security and compliance sentiment ROI perception We help you understand both AI tool builders demand and buying friction. How long do projects typically take? It depends on complexity. Some projects are focused and fast. Others involve deeper segmentation or spread across multiple geographies. Depending on the request, we will share a roadmap early on so you know when to expect what. Generative AI for Business: Success, Challenges and the Future What’s working, what’s not and what’s next Access the Full Report About this Report Generative artificial intelligence (GenAI) is revolutionising industries by enhancing efficiency, creativity, and decision-making processes. In marketing and sales, GenAI presents a unique ability to augment human capabilities, transforming routine workflows into highly effective operations. This report looks at how GenAI is used by marketing and sales leaders working at large enterprises in the US and Europe. More specifically, it explores why they adopted GenAI in their workflows and for which specific use cases, the benefits and challenges they experience, as well as the risks they associate with this technology.