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Symbian’s future is not too bright. The software licensing company, founded in 1998 by the leading mobile device manufacturers, to capitalise on the trend for smart devices, has had a very promising outlook. Not any more. Business model To start, Symbian has had the misfortune of being based on one the most complex business models that exist. By nature, Symbian exercises a platform strategy (similar to Microsoft and Palm), with its primary customers being manufacturers and software developers. Two elements have complicated the story though: Nokia’s co-opting strategy towards Symbian and the separation of the high-value software layers (UI, middleware and apps) from the core OS. Furthermore, Symbian has had little control over its customers, both the manufacturers and the software developers. Let me expand on each of these points. Contrary to most open OS vendors, Symbian has had a consortium of manufacturers to deal with, each with their own agenda, with Nokia exercising most control on the board. Product development decisions have therefore been difficult to make, requiring agreement by a number of competing players, hence slow growth and compromises. Nokia’s role towards Symbian is particularly controversial: Nokia has been the main backer of the software licensing company, responsible for the vast majority of Symbian-powered device sales (71% in 3Q04, according to Gartner) – that makes it a great ally. However, if you take a careful look at the software make-up of these Nokia devices you’ll notice that not just the UI(Series 60 or Series 80) comes from Nokia, but also many other critical middleware components, such as PIM applications and their engines, browser, messaging components, sync engines, Java VM, DRM engine, and more. Nokia did not just choose to add middleware components because Symbian had none to offer – it did so because these components are critical to the platform story, i.e. they are the most important layers that anyone needs in order to make productivity, entertainment or many other kinds of applications. That puts control of the high-value layers of the device software in the hands of Nokia – in effect, it makes Nokia a competitor. Now let’s factor in the recent changes in the board structure. Nokia owns almost 50% of the company stock, and combined with Nokia’s majority share of Symbian-powered handsets, it means it can pretty much do what it likes with Symbian. Last, but not least, it is expanding its Series 60 platform to mass-market devices, which means control over Symbian’s roadmap is now vital for Nokia. In summary, having reduced Symbian’s role to one of low-value functionality and having strong influence over the company’s roadmap, Symbian has become Nokia’s software house. For a platform strategy to be complete, the platform vendor has to able to exercise power over another important set of customers, the software developers. If you observe Microsoft’s attention to development tools, you’ll realise why this is the case. Symbian though, has little influence over the developer story. Why? Firstly, no Symbian dev kit is complete without a complimentary Series 60 or UIQ dev kit, resulting in tools fragmentation and developer confusion. Porting across different devices takes effort, even across devices with the same UI on (Nokia even had to issue an article on porting across Series 60!). Neither does Symbian control the dev tools. Metrowerks for one, was bought by Nokia recently (Metrowerks’ Codewarrior is a popular tool for Symbian OS C++ development) – ironically, Microsoft’s dev studio provides more functionality for Symbian C++ development (!). How about the language? Symbian has long insisted on C++, in practice a kind of proprietary version that uses quirky macros for memory allocation, string handling and exceptions, which makes up for a very slow learning curve for developers. In addition, the attempt to layer Java on top of C++ have not met with much success, exposing only roughly 10% of the OS capabilities, in effect crippling the power of Java apps on Symbian-powered devices. Symbian also has secondary customers: operators and end-users. With operators, it has not traditionally made efforts to approach them, although this might have changed recently – the problem is that operators and manufacturers are not really best friends in this industry, and the latter have the say over Symbian’s product roadmap. Plus Symbian did not have the financial luxury to invest in such activities, as, say, Microsoft. As for end-users, Symbian has enjoyed virtually zero brand awareness (the exception being the early adopters or the techies of course). Fortunately, it recently produced a ‘Symbian OS Smartphones for Dummies’ booklet (distributed via Carphone Warehouse in the UK), which has been an instant success with the public. However brand building takes financial muscle and time (Sun got the message and has been touting Java as a consumer brand much more strongly since JavaOne 2003). What’s the message? Those users are unlikely to consider Symbian OS as a reason for buying a particular mobile device. On a positive note, DoCoMo announced at the back end of 2004 that it has created a software platform (read UI & middleware) that will run on top of Symbian OS and Linux. This is a boost for Symbian, since DoCoMo has a high degree of influence over manufacturers (and Fujitsu is the third largest licensee in terms of shipments). At the same time though, DoCoMo is placing Symbian in competition with Linux, while Japanese manufacturers have relatively low percentage of device sales outside Japan. Only one way to go So where does this leave Symbian? It has recently sold a large chunk of shares, which means it can invest longer-term and recruit talent. The control over its platform strategy rests mostly in the hands of Nokia, who is happy to see Symbian’s role as low-value software goods vendor perpetuate. How can it stop being a software cow for the manufacturers though? It needs to turn to operators, its greatest ally. Let me explain. Operators have (since the launch of Vodafone Live!) taken a significant chunk out of the political-power pie within the mobile industry. Operators have been increasingly able to state requirements to manufacturers in terms of a number of device software elements, such as the home screen, multimedia codecs and browsers. As the addressable device market for open OSes expands due to reducing BOM (Bill Of Materials), and the software composition of a device becomes critical for the operator services that it supports, so are operators seeking tighter control of the software make-up of the devices they range. What does this mean for Symbian? It can position itself as a player with the necessary assets to function as a vehicle that will help realise operators’ ambitions for a mass-market customised device. Trouble is that the leading operators are looking at different places for their software needs. Vodafone and Orange have invested in SavaJe, the Java-OSque company. But SavaJe will never achieve the manufacturer acceptance that it needs to go mass market. BOM may be reducing globally, but lead times for integration of a new OS are high and SavaJe is not really mature (it hasn’t even launched in a device yet). A second challenge for Symbian is that operators are worried about Nokia’s influence over the OS roadmap, and quite rightly so. So what’s the way forward? My thesis is that Symbian needs to strike an operator-group strategic alliance for developing a mass-market device software stack (including UI). Symbian does have the capability to produce world-class software (including UI and middleware), but it needs industry backing and political muscle to do so. The right time is now, that the operators have increased buying power over manufacturers. Of course, it’s easier said than done. Operators have not really been able to get together and agree collaboration at a strategic level, apart from areas like cross-operator roaming, which really only meets short-term marketing targets. In addition, operators in Europe do not understand software (the only one who gets it is DoCoMo), so agreeing a strategic alliance with Symbian will take a lot of leadership and vision. Fortunately, in June 2004, 8 major operators (including DoCoMo, Vodafone, T-Mobile and Orange) formed an alliance called Open Mobile Terminal Platform (OMTP) aiming ‘for each Mobile Operator to offer its unique user experiences in a consistent manner across different advanced devices’ – reading between the lines, this is similar to what DoCoMo has already done in Japan, i.e. lay a software framework for device customisation including UI (but probably also extending to middleware), across a wide range of devices (and talking about volume, this means most likely mid-range devices and high end devices are pretty customisable these days anyway). Of all the operator alliances (see 3GSM and Freemove), this stands a better chance of addressing some long-term strategic software issues, as software is the key enabler for delivering customised user experience across handsets. OMTP alone has the opportunity to deliver this ‘experience layer’ over Symbian – naturally operators cannot put all their eggs in one basket (Linux may have to play a role here, too), but Symbian does have the maturity, manufacturer support, and operator-friendly attitude, to make the joint-operator vision happen. Ideally, operators should have also taken a chunk of Symbian’s stock, while the dice was rolling; Nokia’s dominant position in stock ownership makes such a proposition not well-timed. In conclusion, I can see no other strategy for Symbian to follow. It can either put its resources behind an operator-led full device software initiative, or remain a software cow for Nokia. How long till Nokia switches to Linux for its core OS needs? – Andreas [update] But wait .. as I was writing these lines I read that Symbian just joined OMTP, along with Qualcomm, TI, SonyEriccson, Siemens, and Ericsson Mobile Platforms (and joining existing members palmOne, Samsung, Sony, Kyocera and Symbol Technologies)… I ‘m worried that the OMTP effort might just collapse under its own weight and actually achieve little. BTW, there is a non-surprise here: Microsoft is not on the guest list.

What are developers expecting from Developer Programs these days, and which companies are successfully delivering? Our recent Developer Programs Benchmarking Report answers both of these questions + thoroughly compares what top players like Twitter, Facebook & Amazon are doing to stand out.  Data has been gathered from over 13,500 developers and across 149 countries.  Find out who is succeeding and who is failing with Developer Programs Benchmarking 2015. More info here.

We’re happy to announce the winners of the prize draw for the April-May 2015 developer survey – the full email addresses have been obfuscated for privacy reasons. This was our biggest survey to date, reaching over 13,000 respondents – a big thank you goes out to all participants. We couldn’t have done it without you. Email AddressCountryPrize j*****.****is***@gm***.comUnited KingdomOculus Rift DK2uy*****le@h****i*.comUnited StatesCanakit Raspberry Pi B*o*ss***1*@g****.comUnited StatesNexus Player**ma****sm**l@a**.comUnited KingdomAmazon Echotr****s**ho*****.comAlbaniaJetbrains editor****79**@**.comChinaWikileaks T-shirtr*ym***or***@*ma**.comMexicoWikileaks T-shirtn*sr***mc***@*o.**.inIndiaWikileaks T-shirt**kub.****lo****@li**.comPolandWikileaks T-shirtp*ta***re***@*oo**.comArgentinaWikileaks T-shirt**ee****y*t**4*@**ai*.comUnited StatesCyborg Unplug**ki***o*d**l@g**il.comSouth AfricaPencil for iPadc*****n@ps*****ec***i*.comUnited StatesFree Pass to PGConnects SFv*****ey*****ni9**@gm***.comIndiaBlackberry Z10**awh*@g****.comUnited KingdomBlackberry Z10****all**8*@gm***.comCanadaBlackberry Z10x*1***@g****.comMexicoLumia 930k**lo****@h****i*.comGreeceLumia 930***d****in***pa**@*ma**.comUnited StatesDell Venue 8**be*****le@**bil.comUnited StatesDell Venue 8****raj***bat@te*****ind**.comIndiaDell Venue 8ch******30@g****.comIndonesiaDell Venue 8*****ad*@gm***.comVenezuelaiPhone6***gli****@ou*****.comUnited StatesAquaris E4.5***ier.****e@***on**al.comFranceSamsung Galaxy S6an*****n.**n*@so*******e.comSwedenApple Watch Sports edition

VisionMobile’s newest publication, the State of the Developer Nation report, is a free pdf compiled of all the latest developer trends in the form of insights. Over 13,000 devs participated in our latest research, and shun light on various key aspects that currently dominate the developer landscape. Why are cloud developers making more money? How much has Swift grown? Which are the top cloud development platforms today? Such questions are made transparent in our latest report. Furthermore, the 9th edition includes Mobile, desktop, IoT, and Cloud services as well. You can find our newest publication under the reports tab. Please enjoy your reading and  email me if you have any feedback link to the report:  http://vmob.me/DevEcon3Q15ni

We just launched a new IoT series report highlighting the latest wearables use cases – including wearables in the modern workplace. Data is based on our 9th edition Developer Economics survey (3,150 IoT devs : 670+ wearable devs : 140+ countries). If you’re looking for a closer look into wearable developers, their motivations, the opportunities they’re pursuing, where they work, and how to reach them, then this report is for you. Find out more.

Welcome to the full rundown of this year’s National Trends Survey prize-draw winners which was held between October & December. Below you’ll find a table comprised of both the email addresses and countries of all the people that won (the emails are obfuscated for security reasons). Winners have already been notified by email – if you recognise the email fragment as yours and we haven’t contacted you, please drop us an email at survey [at] visionmobile.com. Stay tuned for the key survey results which will be available as a report in February. Here are the National Trends Survey prize-draw winners broken down into two sections: one for prizes available to all participants and one for exclusive prizes available only to members of our panel. All ParticipantsEmailPrizeCountrysn*en*e@gmail.comiPhone 6S (64GB)Francer*bb*s****n@wp.plSony Xperia Z5Polandva***.va*yl***@outlook.comMS Surface tabletTaiwan17**8*@bk.ruMS Surface tabletRussia*c@**ny.orgMS Surface tabletUnited StatesA*laa*@gmail.comBlackBerry Passport – Factory Unlocked (32GB)Russiaandy*c*t*im**e*@gmail.comLumia 635United Statesp*tm*@ea.comLumia 635Indiam*rt*n.f**nc*sty@barclays.comLumia 635Switzerlanda*ry**gg*p*tra@gmail.comLumia 635Indonesiarad*a***nx@yandex.ruAquaris E5 Ubuntu Edition SmartphoneRussiale**k9**@mail.ruBellabeat Silver LEAFRussiaI*hs*n*z**e@gmail.comNexus PlayerIndonesiame@k***n-re*d.comNexus PlayerGermanyches**lej*nr@gmail.comNexus PlayerPhilippinesbv*lk*s@gmail.comNexus PlayerGreececo*n**j**13@gmail.comParrot AR.Drone 2.0 Power Edition QuadricopterUnited StatesV**la*a*e*@gmail.comGoogle OnHubMexicogm*gam**@gmail.comAmazon EchoUnited Statespla***ol*e*@eternalwings.deUbuntu Rasberry Pi 2 Matchbox EditionGermanyLee.****a*@mobileleverage.comTessel 2United Statessat*a*g@gmail.comTessel 2Canada*i*tay2*@outlook.comTessel 2Polandro**n*ad*@gmail.comAmazon Voucher ($300 USD)Brazilc***i**s*all*w@gmail.comO’Reilly book or video of choice (up to $100 USD)United Statesp***k*mi90@gmail.comUdemy.com course of choice (up to $150 USD)Vietnamdev-***v**s@verdonet.org.ukPass to PG Connects 2016 ConferenceUnited Kingdomm**ti*.u**i**@outlook.comUrban Ears Plattan HeadsetColombiax*c@digital*leg***s.comUrban Ears Plattan HeadsetSpainz*nkpla**0**@gmail.comVinli Developer KitSouth Africak**ng1*j*n@naver.comVinli Developer KitKorea, South Panel MembersEmailPrizeCountrye**br*@gmail.comNexus 6CanadaDap**to*@misena.edu.coNexus 6Colombiaa_s*e*m**@outlook.comNexus 6Ukrainep***un09@gmail.com10USD AmazonKorea, Southcak.***ir**@gmail.com10USD AmazonIndonesiahan***yr@gmail.com10USD AmazonBraziln*tta***l*m*@timetoknow.com10USD AmazonIsraeleng***ges*l**@gmail.com10USD AmazonEgypter**@rombokas.com10USD AmazonUnited Statesr*cardo.c****a@cavasoftware.com10USD 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In this report we tell the story of two very different engineering cultures coming together: industrial & consumer IoT. We deconstruct the landscape and show you everything you need to know about the new people, technologies, and business models entering the industrial environment today. Industrial IoT might be one of the more saturated IoT markets today, but its current transformation is sending analysts like us back to the drawing board. See what we have to say about this convergence, research drawn from 4,000+ IoT devs. More info:  https://www.visionmobile.com/product/the-industrial-iot-landscape-2015/

Our 10th anniversary survey officially launched as of yesterday 15/10/2015. The National Trends Survey is completely updated – with newer questions concerning cloud, IoT, mobile, and desktop trends for the last 6 months. We’ve added free prize categories like the Developer Benchmarks & Country Scorecards – making the survey process that more enjoyable for all our participants. These are designed to help developers a) compare themselves with other devs from their country/region and b) see how their country compares to other parts of the world.   New surveys come with new goals, that’s why the VisionMobile team is pushing for even wider reach this time around – specifically 15,000+ developers. We want to make sure that the free report we give to the developer community contains the freshest of insights. Bear in mind that the survey duration is 6 weeks. If you’re a developer, help yourself and contribute to this research . Thinking of promoting? Please  get in touch with us .

Our Senior Business Analyst Stijn Schuermans , flies to Thesaloniki on September 10th for Greece’s first-ever droidcon. Stijn, who has been extensively researching IoT since 2012, is ready to share all his latest insights on the Internet of Things and the world of wearables. Droidcon Greece is a two-day event consisting of many Android leaders, presentations, hands-on hackathons, tech expos, and much more. For more info on how to get a ticket and special purchasing opportunities, click here . It’s your chance to see the droid eco-system from up close. Questions or comments? Email me.

We just recently partnered with mobile-markter Celltick to produce our latest free report – Global Trends in Android Use. Our collaboration with Celltick taps into Android handset usage data from around the world. The report’s data shows how handsets from different manufacturers are used differently, and how regional variations in Android deployments are impacting the success of both software and services. This report examines how often users glance at their Android screens, which applications they have installed, and what networks they’re using to keep them connected. Click here to download Global Trends in Android Use.

Wondering what 8,000 developers and 185,000 applications reveal about the future of the CPT market? The recently published “Cross-Platform Tools 2015” examines the pros and cons of top cross-platform tools such as Cordova, Xamarin, and Unity. Get an understanding of which tools are winning, what developers are using these tools for, and why they choose them to begin with. This is a close-up into developer attitudes and a sneak-peak of what’s to come in cross-platform development. Find out more:  https://www.visionmobile.com/product/cross-platform-tools-2015/