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This article is the last and final instalment of our blog trilogy presenting the highlights of the State of Developer Nation 27th report series.   You can quickly find links to the reports at the end of this article. Read the first parts of our blogs here: 27.4M developers use JavaScript  & AI chatbots are used by 45% of developers for problem-solving 66% of developers use open-source AI models, and Industrial IoT leads network API adoption The topics we will focus on today are profiling the developers working on startups and how they are different from those in established companies, and exploring teamwork and how developers feel about their teams.  25 February 2025 | LIVE webinar with Q&A | Inside Technology Trends: AI chatbots & Network APIs Developer Research Report: Profiling of technology professionals working at startups We explored how startup workers differ from those working in non-startup or “established” firms, and the findings are quite revealing! Startups take a diverse approach to revenue generation. Topping the list is contracted development, research, and consulting at 24%, emphasising the demand for specialised expertise. Close behind, selling software through portals (23%) and subscriptions (21%) showcases the growing importance of digital products and recurring revenue. Startups are more likely to rely on direct software sales, subscriptions, and contracted services, while established firms have a more balanced revenue mix. What does this tell us? Unlike established firms, startups lean more on in-app purchases, online commerce, and even physical product sales - showing their ability to experiment with new monetisation approaches. Curious about how startups stack up against larger companies in software development experience, revenue, and areas of interest? We break it all down in the full report ! Developer Research Report: What developers think about their teams Strong teams are the foundation of great software development, but how do developers really feel about their teams? We took a deep dive into their perceptions, and the results are revealing! Developers overwhelmingly value teamwork and adaptability - 78% report a strong sense of camaraderie, and 77% say communication within their team is efficient and transparent. These high levels of collaboration make it easier to tackle complex challenges and work across multiple technologies, which 78% of developers say they do regularly. Developers overwhelmingly value teamwork and adaptability - 78% report a strong sense of camaraderie However, while 76% believe their team is quick to adapt to changing priorities, innovation isn’t always a given. Slightly fewer developers (72%) agree their team actively explores new technologies, indicating that while many teams are agile, they may not always be pushing the boundaries of what’s possible. What does this mean? While teamwork and flexibility are strong, hierarchy is less clear - only 58% agree that their team has well-defined roles and boundaries. This suggests that many development teams function with loose or flat structures, which can be both a strength and a challenge. Developers work in collaborative and adaptable environments, but innovation and hierarchy remain mixed experiences Interested to learn more about how developers view their teams, leadership, and collaboration and how this differs based on software experience and region? Check out the full report ! 6 openly available reports for you to enjoy in full  As we mentioned in the introduction, the 27th State of Developer Nation series opens up a world of insights on 6 key, trending topics. You can access each industry report for free* here:  Sizing programming language communities The rise of AI chatbots for problem-solving Network APIs: The New Oil In The 5G Economy How developers build AI-enabled applications  What developers think about their teams  Profiling of professionals working at startups *No purchase is required, but you need to sign in to our Research Space All reports are offered freely to our community and anyone interested in the technology space. Access everything with a single sign-in in our   SlashData Research Space . Do you need something more tailored to your needs? We do a lot of custom work.   Get in touch  with us.  About the authors Stathis Georgakopoulos, Product Marketing Manager Always keen to see what’s next in the industry, Stathis is the Product Marketing Manager for SlashData, setting the table and running the marketing activities. He's our go-to guy for all things marketing and does not hide his love for content marketing and creating helpful content. Bleona Bicaj, Senior Market Research Analyst Bleona is a behavioral specialist, enthusiastic about data and behavioral science. She holds a Master's degree from Leiden University in Economic and Consumer Psychology. She has more than 6 years of professional experience as an analyst in the data analysis and market research industry.

In today’s hyper-competitive technology landscape, the role of a product marketer is more critical and more complex than ever. With countless software solutions, hardware innovations, and services vying for attention, success hinges not just on creative campaigns but on decisions backed by solid, actionable data. Gone are the days when intuition alone could guide strategy. Whether launching a new SaaS product, refining the positioning of a device, or gaining an edge in the enterprise space, data has become the foundation of effective product marketing. But what kind of data is essential, and why? For product marketers, the answer lies in understanding the unique needs of your customers, the position of your brand, and the rapidly shifting dynamics of your market. From pinpointing high-value customer segments to tracking shifts in brand perception or measuring campaign effectiveness, the right data can be the difference between a product that dominates its space and one that struggles to find its audience. As the technology landscape evolves, the ability to leverage insights effectively is what separates leaders from followers.  By prioritising key data, product marketers can refine strategies, enhance positioning, and deliver value that resonates with modern audiences. Why product marketing needs data  In the fast-paced technology sector, decisions need to be informed, agile, and precise. Data serves as the backbone for product marketers, enabling them to move beyond assumptions and build strategies rooted in real-world insights. The stakes are high: without accurate data, even the most innovative products may fail to meet marketing demands. While creativity remains a cornerstone of marketing success, the margin for error has shrunk dramatically. With increasing competition in software, hardware, and tech services, the ability to draw from real-world data - be it market trends, brand awareness metrics, or competitive analysis - ensures that product marketing decisions are responsive, targeted, and rooted in reality. Data for every stage of the product lifecycle From pre-launch research to post-launch optimisation, data is a compass for every stage of the product marketing lifecycle. During the development phase, market and customer data help identify unmet needs and shape messaging. At launch, segmentation and competitive insights dictate messaging and channel strategy. Market and customer data obtained during the development phase can help identify unmet needs and guide communication. At launch, communication and channel strategy are dictated by segmentation and competitive insights. Post-launch, data on customer sentiment and market trends allows product marketers to adapt their strategies, ensuring sustained growth and market fit. Technology markets are crowded, with multiple players competing for limited mindshare. Data provides the clarity needed to stand out. It reveals who your audience is, what they care about, and how your product delivers unique value. Whether it’s identifying a niche audience for a new enterprise tool or highlighting a standout feature in consumer hardware, data helps craft narratives that resonate. The better product marketers can collect, analyse, and act on data, the more effectively they can build compelling strategies that connect with their audience and outperform the competition. Data isn’t just a tool; it’s your competitive advantage Which data do Product Marketers need? To craft strategies that resonate and deliver results, product marketers rely on two key types of insights: user-focused data and market-focused data. These complementary data sets provide the clarity needed to meet customer needs, refine product offerings, and navigate competitive landscapes. Understanding the user At the heart of every great product marketing strategy is a deep understanding of the user. Whether your audience includes B2B decision-makers, enterprise IT buyers, or individual consumers, user-focused data helps product marketers answer critical questions: Who is the target audience?  Demographic and behavioural segmentation identifies which groups will benefit most from your product, enabling you to tailor your messaging and positioning. How aware are users of your brand?  Brand awareness data reveals your current visibility in the market and uncovers opportunities to build trust and visibility in underserved segments. What do users associate your brand with? Brand perception data reveals the attributes and values users link to your brand. This includes both emotional and practical links, helping you understand if your brand is seen as trustworthy, innovative, or aligned with your intended positioning. Are your marketing efforts resonating with users?  Brand tracking measures how your brand’s performance evolves over time, monitoring changes in awareness, favourability, and loyalty. Meanwhile, message testing evaluates whether your key messages resonate with your audience, ensuring they’re compelling, relevant, and drive action. What challenges are users facing?  Insight into user pain points, priorities, and decision-making criteria allows you to position your product as the solution to their most pressing needs. You can find the answers to these questions by working with us. Explore all our services here .  This user-centric data is particularly important in the technology sector, where decision cycles can be complex, and customer needs vary across roles, sectors, and regions. For example, technical decision-makers and executive-level stakeholders place different importance and priorities on different forms of technical and customer support. Understanding these differences allows product marketers to align their strategies with the unique concerns of each audience segment. Navigating the market Equally important is a comprehensive understanding of the broader market. Market-focused data enables product marketers to identify opportunities, assess risks, and position their offerings strategically. Key aspects include: Market Trends:  Insights into how consumers view trends like AI integration or the future of 5G connectivity can shape your messaging and highlight key differentiators. Competitive Landscape:  Competitive intelligence highlights who your competitors are, their strengths and weaknesses, and how they’re positioning their products. For example, in a crowded SaaS market, knowing how a rival’s product underperforms in customer support can help you differentiate your positioning and messaging. Product Landscape Radars: Technology landscape radars offer invaluable insights, revealing how products are viewed in terms of usability, feature completeness, and other key attributes. Understanding which solutions stand out in these areas helps product marketers position their offerings more effectively within competitive fields. Arming yourself with this data ensures that your product doesn’t just fit the market - it stands out in it By identifying whitespace opportunities or adapting to competitive moves, product marketers can carve out a distinct space that resonates with their audience. Linking data to outcomes At SlashData, we excel in delivering full-service market research tailored to the needs of product marketers in the technology sector. From survey design and fielding to data cleansing, analysis, and actionable intelligence, we handle every step of the research process. Our expertise spans both quantitative and qualitative research, ensuring that no insight is overlooked and every data point contributes to a clear, actionable narrative. Our deep understanding of the market allows us to bridge the gap between raw data and strategic decisions, and for product marketers, this means solving many of the most pressing challenges. We help marketers understand shifting audiences through segmentation analysis and persona development, ensuring their products and messaging stay ahead of evolving customer needs.  At the same time, we provide clarity in navigating competitive pressures, from identifying whitespace opportunities to crafting data-driven responses to new competitors. Finally, our insights support critical strategic decisions around brand positioning, messaging, and resonance, enabling marketers to align their efforts with customer expectations and market demands. Today, data is no longer a luxury for product marketers; it’s a necessity. The ability to understand your audience, position your brand effectively, and navigate competitive markets hinges on having access to the right insights at the right time. For product marketers striving to differentiate their products, anticipate market trends, and meet customer needs, data isn’t just about numbers; it’s the foundation for impactful decision-making. Whether you’re refining a product launch, exploring new segments, or navigating a crowded market, our team is here to help you succeed. Contact us today to learn how we can support your product marketing efforts and drive your success in a competitive, data-driven world. About the author Liam Dodd, Senior Market Research Analyst Liam is a former experimental antimatter physicist, and he obtained a PhD in Physics while working at CERN. He is interested in the changing landscape of cloud development, cybersecurity, and the relationship between technological developments and their impact on society.

The challenge The Product Strategy and Pricing team of a leading identity management provider was looking to improve their product strategy in a way that included a price structure to attract wider audiences, increase competitiveness, and grow conversions from free to paid tiers.  The approach SlashData worked closely with the Client to understand their research objectives, and designed a 25-question survey that best answered the Client’s business questions. Then, SlashData gathered responses from 300+ developers with experience in utilising authentication APIs in their applications. The respondents were sourced through SlashData’s own developer community, as well as through vetted third-party survey panels. The sample collected covered the geographies and specific developer profiles requested by the Client.  The result The data collected from SlashData’s survey answered the Client's key questions:  What use cases are developers targeting with competitive authentication services? What features led them to choose their primary solution? What would make them move to another offering? How important are free plans to authentication service users? What would make them switch from a free to a paid authentication API tier? As a result, the Client was able to identify key features vs competitors and gained a better understanding of how developers interact with authentication services.  Why SlashData? SlashData, acting as a full-service market research partner, helped the Client go from a high-level research brief to actual data that provided answers to critical business questions in just 30 days. Tapping into its own developer community and selected third-party sample providers, SlashData distributed an online survey that reached respondents who precisely matched the Client’s target audience. The survey was hosted on SlashData’s proprietary survey platform, which enables in-depth data cleansing through the advanced metadata it collects. Related services Audience Insights Product development & improvement Are you focused on increasing conversions from free to paid? Our data can help. Contact us .

The challenge Our client, a top cloud-based CRM platform, came to us with the challenge of better understanding the developers in their ecosystem in terms of challenges, tool use, and satisfaction. Specifically, the client was interested in whether there were significant differences in satisfaction levels between developers using certain tools or making use of select in-house environments. Further, the client was also posed more exploratory questions such as: “ Are there certain roles or profiles for developers in our ecosystem that are more or less satisfied? ” or “ When we account for regional differences and varying experience levels, who are the developers that are most likely to use AI-based tools? ”  The approach To address the various hypotheses, we needed to collect representative data and analyse it in a rigorous, reliable manner that would empower their team to make decisions. We crafted a questionnaire and designed an outreach strategy that allowed us to field a tailored, large survey that collected data from a representative sample of developers within our clients' community. We analysed the data in a statistically rigorous manner using various regression models and inferential statistics to test if there was evidence to support hypothesised trends and differences.  The result We provided data-backed answers to each of the questions our client posed. By identifying which groups or profiles had significantly higher or lower satisfaction, we enabled our client to prioritise resources and investments. Further, using the various regression models we estimated, the client could also project a holistic profile of developers who are more likely to be satisfied or use select tools (i.e., AI-based tools) in their workflows within their ecosystem.    Why SlashData Our survey design expertise and panel access enabled us to efficiently collect relevant data from a representative sample of developers working in our clients’ ecosystem. When used in conjunction with our quantitative research capacities, this enables us to analyse the data in depth and take into consideration the uncertainty or variability in our work.   Related services Product configuration & optimisation - Conjoint Analysis Quantitative research  Are you trying to get a deeper understanding of software developers in your ecosystem? We can help. Let’s talk.

The challenge The Developer Relations team of a cloud communication company was looking to deepen their understanding of the evolving needs of professional developers who integrate third-party APIs. They aimed to refine program content, optimise engagement strategies, and assess the potential role of no-code/low-code and AI-assisted tools in meeting developer expectations. The approach In close collaboration with the client, SlashData utilised its extensive collection of existing data from the 26th edition of the Developer Nation survey, which closed in Q1 of 2024. This survey provided fast access to insights by utilising a globally representative sample of over 5,000 professional developers who use third-party APIs. The sample covered a range of experience levels and API types, satisfying the client’s target audience. The result The data gathered from SlashData’s survey provided the client with valuable insights into the preferences and behaviors of developers using third-party APIs. The analysis answered the client’s core questions, including: What program resources are most valuable to API users, and how does that vary by region and experience level? What problem-solving resources are favoured by developers, and how does this preference shift with experience? How do professional developers stay informed on software development trends, and how is that different across regions? How prevalent is the usage of no-code/low-code tools among API users? What functions do AI-assisted tools serve, and what are the main challenges developers encounter when using these tools? With these insights, the client gained a deeper understanding of API usage patterns and developer program needs, enabling them to tailor their offerings to meet regional and experience-based preferences and improve developer engagement across key resources and tools. Following this success, the client requested further research to benchmark their developer program, aiming to assess their market position more accurately and identify strategic areas for improvement. Why SlashData With a deep understanding of the developer landscape, SlashData leveraged its extensive developer community and a curated network of third-party providers to reach precisely the right audience for the client’s research objectives. Our proprietary survey platform not only hosted the survey but also enabled robust data integrity through advanced metadata analysis, ensuring the responses accurately represented the client’s target professional developers. By tapping into SlashData’s developer community and verified third-party panels, comprehensive insights were delivered more quickly and efficiently than would have been possible with a fully custom survey. Related services Audience Insights Developer Insights Are you trying to get a deeper understanding of how developers integrate APIs? Let’s talk.

The challenge The developer marketing team from a leading cloud service provider wanted to better understand their users' satisfaction with various support features, such as documentation and sample code, as well as benchmarking themselves against their largest competitors.  The approach SlashData worked closely with the Client to understand the research objectives, and designed a 30-question survey that best answered the Client’s business questions and need. Then, SlashData gathered responses from 750+ developers currently working at an organisation with more than 1,000 employees, and were current users of the leading cloud service providers. The respondents were sourced through SlashData’s own developer community, as well as through vetted third-party survey panels. The sample collected covered the geographies and specific developer profiles requested by the Client.  The result The data collected from SlashData’s survey was able to answer the Client’s business questions, as well as allow them to understand how their users differed from their competitors: What types of projects and development focuses does their userbase do more or less than their competitors? How satisfied are developers with the Client’s support features? How frequently do the Client’s users access support features, compared to their competitors? How do the languages developers work in impact their satisfaction with the Client’s resources? How does the developer’s involvement in tool or technology purchases and discovery impact their satisfaction with the Client’s resources? How does a developer’s level of experience impact their satisfaction with the Client’s resources, and in comparison with their competitors? Why SlashData SlashData, acting as a full-service market research partner, helped the Client go from their research intention to actual data. SlashData was able to leverage its experience with cloud developers and the wider market to turn the data into actionable insights and easier-to-understand visualisations. SlashData was able to tap into its own developer community, as well as select third-party sample providers, to distribute an online survey that reached respondents who precisely matched the Client’s target audience. The survey was hosted on SlashData’s proprietary survey platform, which enables in-depth data cleansing through the advanced metadata it collects. Related services Quantitative Research Developer Research Are you delivering on your users' needs and wants? Contact us , and we will explore their needs together.

The challenge The localisation team at a leading global technology company was using machine translations to make developer content accessible without the heavy demands of traditional translation workflows. The challenge was to determine if machine translation was sufficient or if additional localisation efforts were needed to ensure an optimal user experience. The approach SlashData worked closely with the client to understand their research objectives, and designed a methodology and a survey to measure the effectiveness of the client’s machine translations. SlashData gathered responses from around 700 developers who shared their experience using the client’s developer resources in their native language. The respondents were sourced through SlashData’s own developer community, as well as through vetted third-party survey panels. The sample collected covered the geographies, locales, and specific developer profiles requested by the client. The result This project provided the client with valuable insights into the effectiveness of machine translations across various locales, highlighting one locale that required additional localisation efforts, enabling the client to optimise resource allocation. Additionally, we analysed the key components of machine translations, offering a detailed understanding of their strengths and areas for improvement. We also conducted profiling analysis to identify developers who were more likely to face challenges with machine translations, considering factors such as their experience in software development. Why SlashData SlashData, serving as a comprehensive market research partner, guided the client from an initial high-level research brief to actionable data that addressed key business questions. Leveraging our expertise in survey design and our access to a diverse pool of developers, we efficiently gathered relevant data from a representative sample of developers using the client’s resources in their native language. Our advanced quantitative research capabilities allowed us to conduct an in-depth analysis and deliver an actionable, insights-driven report to the client. Related services Audience insights Product development and improvement Customer segmentation and profiling Is your strategy global, or do you segment your audience based on their location? Our surveys get responses from 130+ countries. Do you need data? Unlock the true power of insights.

The challenge Sentry came to us with a central tenet they wished to explore: Happier developers are more productive. They wanted to measure happiness in a reliable manner that allowed us to estimate its effect on productivity and efficiency as well as examine how various obstacles developers commonly encounter impact their workflows. Sentry sought to publish these results publicly to support both marketing and several products they were working on.  The approach Drawing inspiration from validated scientific work, we adopted questions from the “Oxford Happiness Questionnaire” and designed a survey that appropriately targeted professional developers working for firms with live software applications. Upon receiving the data, we worked with the client to estimate the various relationships of interest and model how happiness impacts developer productivity.   Why SlashData Relying on our extensive survey experience, we were able to construct a survey that was relevant to the audience of interest and used scientifically validated metrics to collect reliable data that could be used publicly with confidence.  The result The survey delivered clear, actionable insights: happier developers are more productive. We additionally found that larger companies faced unique productivity hurdles such as internal processes and communication issues. In identifying specific hurdles and relationships, Sentry received a reliable piece of research they could publish and take to their clients to offer solutions with their products.  You can dive into developer happiness in the free report  or get in touch  for more insights.  Related services Developers Research  Quantitative research

The challenge Red Hat was seeking to understand the current state of software supply chain security maturity. In addition, they wanted to develop a rigorous series of metrics that could be used to benchmark developer and organisation-level performance on an ongoing basis to assess developments in the market. The approach SlashData worked closely with Red Hat to understand the research objectives and designed a 30-question survey that covered all the topics relevant to assessing software supply chain maturity, such that they could be converted into a metric during analysis. Then, SlashData gathered responses from 800+ professional developers working throughout the software supply chain. Following survey outreach, SlashData developed a methodology that allowed the information from all the survey questions to be represented into a single metric used to benchmark developer and organisational maturity. From this, we could identify the areas where organisations were struggling most, as well as identify important KPIs that demonstrated the importance of a mature approach to software supply chain security.  The result SlashData produced a thorough and detailed report summarising our findings into the four areas of the software supply chain. Security performance metrics were developed for each, which were then combined into a single metric that could be used to produce an overall assessment of organisation security maturity. Further to understanding the current state of security practices, it also allowed us to understand why organisation leaders should care about this beyond just regulation and data exposure reasons.  How mature security practices in dependency management reduce the time to respond to vulnerabilities in third-party code. How mature security practices in code creation reduce the time to respond to vulnerabilities in first-party code. How mature security practices in build and delivery process reduce the time to respond to vulnerabilities in build processes. How mature automation practices reduce the time to respond to vulnerabilities in builds. How mature security remediation practices reduce the time to respond to vulnerabilities in production environments. How developers with low software supply chain security maturity are often unaware of their poor performance and the risks this creates. How more mature practices across all areas are associated with the detection and addressing of more vulnerabilities. How business leaders can improve their organisation's software supply chain security. Why SlashData SlashData, acting as a full-service market research partner, helped Red Hat go from its research intention to an actionable and reliable understanding of the current state of software supply chain security. SlashData was able to leverage its deep bench of analyst expertise to develop a custom solution to Red Hat’s needs. SlashData’s expertise in crafting insights allowed Red Hat to ensure that the deliverables were targeted at the specific audience they were trying to reach. SlashData was able to tap into its own developer community, as well as selected third-party sample providers, to distribute an online survey that reached respondents who precisely matched the client’s target audience. The survey was hosted on SlashData’s proprietary survey platform, which enables in-depth data cleansing through the advanced metadata it collects. The findings were made publicly available in the form of a thought-leadership report , while we also delivered them as an e-book  for Red Hat.  Are you interested in creating a thought-leading industry report together? Get in touch . Related services Quantitative Developer research

The challenge The research team at a leading global network operator association wanted to understand the current landscape of network APIs. These APIs have gained significant attention recently and present an opportunity for telecommunications companies to generate sizable returns on their massive 5G investments. This project aimed to inform decisions that will shape the future of these APIs. The approach SlashData worked closely with the client to understand their research goals and crafted a 31-question survey designed to address the client’s key business needs. The survey collected responses from over 1,200 professional developers working on mobile, industrial IoT, consumer electronics, augmented reality, and virtual reality projects. These respondents were drawn from SlashData's own developer community and vetted third-party survey panels. The sample met the client’s requirements for geographic coverage and targeted developer profiles. The result This project provided the client with critical insights into the network API landscape, addressing key questions that will guide the future development of these services. The findings will help the client better support developers while enabling network operators to optimise monetisation strategies. Some of the key questions explored included: How many developers are currently using network APIs? How many are interested in using them in the future? Which industries have the highest demand for network APIs? Which functionalities of network APIs do developers consider more important? What challenges are developers currently facing with network APIs? What is the preferred pricing model for network APIs? Why SlashData SlashData, acting as a full-service market research partner, helped the client go from their research intention to actionable and reliable data on the current state of network APIs. Leveraging our expertise in survey design and our access to a diverse pool of developers, we efficiently gathered relevant data from a representative sample of developers. The survey was hosted on SlashData’s proprietary survey platform, which enables in-depth data cleansing through the advanced metadata it collects. You can find out more about network APIs in our free report  or contact us .  Related services Audience Insights Product development and improvement

The challenge A leading silicon vendor wanted to estimate the total addressable market of developers for their software products. The key point of interest for our client was to see how they compare to their competitors in terms of market share for each tool type they provide. They also wanted to track the changes in the market over 12 months. The approach SlashData worked closely with the client to identify its key research objectives and designed a custom survey to identify its target audience and the types of tools they use. The results were analysed in conjunction with our existing data to estimate the number of developers that make up our client’s addressable market. This survey was then fielded for the second time after 12 months to track how the results have changed, reaching over 1,400 developers in each wave. The result This research helped our client estimate the size of their addressable market and how their tools compare to their competitors in terms of popularity. Relying on our comprehensive set of questions, we provided detailed analyses for the specific tools of interest to our client, including profiling and segmentation. We also helped our client identify which of its key competitors was gaining popularity by tracking differences between the two waves. Why SlashData Using our expertise, we constructed and fielded two surveys that directly answered our client’s business questions. Each survey was hosted on our custom survey platform, which used advanced data cleaning and weighting based on our existing data. This ensured that our client received the highest-quality results. Related services Audience Insights Are you looking for data to better understand your target audience? Let’s talk.

The challenge Our client, a leading e-commerce solutions provider, wanted to understand the needs of developers working on headless or composable e-commerce projects. Headless e-commerce, which decouples the front-end from the back-end, enables businesses to deliver faster, more personalised experiences across channels. The study focused on identifying the platforms, frameworks, and features developers use, along with their project timelines and preferences. The approach SlashData worked as an extension of the client’s team to draft and run a targeted survey of 150+ users, capturing a comprehensive view of the current trends, tools, and practices in headless and composable e-commerce development. The result This research allowed our client to assess their standing in the current landscape of headless and composable e-commerce solutions. The findings were used to inform our client’s product strategy and investment decisions, helping them align their offerings with what is most important to their target audience. Why SlashData The survey was hosted on SlashData’s proprietary survey platform, allowing advanced data cleaning and ensuring that our client received the highest quality results. We were also able to leverage our developer network and vetted partners to target the specific audience of interest for our client. Interested in uncovering insights to transform your e-commerce strategy? Contact us . Related services Quantitative Developer research

The challenge The Continuous Delivery (CD) Foundation approached SlashData to gain a deeper of the current adoption rates of DevOps practices. Their goal was to explore the impact of DevOps on development velocity and performance while assessing the role of CD tools and practices in driving efficiency and success.   The approach Using data from SlashData’s syndicated developer survey, we collaborated with the CD Foundation to align the research with their strategic priorities for the upcoming year. SlashData’s long-running survey provided access to historical data trends spanning several years, enabling the CD Foundation to benchmark current adoption rates and identify year-over-year changes in DevOps practices. The result was a tailored analysis focused on uncovering actionable insights into CI/CD usage and its impact. The result SlashData delivered the 5th edition of the State of CI/CD report , a public report marketed by the CD Foundation and SlashData in Q2 2024. The report highlighted key trends contributing to low DevOps adoption rates among newer developers, a clear link between the usage of a broad range of DevOps technologies and improved developer performance, and a correlation between the usage of CI/CD and great development and deployment performance.  Why SlashData SlashData has been tracking developer behaviours, tool uses, and perceptions for multiple years, getting results at least every six months. This gives us a unique advantage in being able to track changes and developments over the years and continuously monitor the impacts of technology adoption and DevOps practices. Partner with SlashData to uncover what drives developer success and technology adoption across industries. Contact us today! Related services Quantitative Developer research

The challenge A leading global technology company wanted to evaluate its competitive position among enterprise developers. Their primary goal was to measure brand awareness and associations to inform strategic marketing decisions and uncover opportunities to strengthen their brand presence. The approach To tackle this, we developed a comprehensive 30-question survey conducted in three waves over 18 months, reaching over 800 enterprise developers in each round. To get the complete picture of awareness and associations, we included aided and unaided questions that covered several topics and competitors. These questions were used to measure the awareness of our client's brand and associations with specific areas of technical expertise in which our client was aiming to make improvements. Additionally, we integrated supporting questions to help identify key gaps in brand awareness and areas where the client could refine their messaging for better alignment with developers’ needs. The result The research provided our client with a clear picture of how enterprise developers perceived their brand and its position relative to competitors. As a result, they were able to: Pinpoint gaps in brand awareness that required targeted improvements. Optimise their marketing messaging to better align with their target audience. Track progress over time as subsequent survey waves revealed the impact of their brand-building efforts. Why SlashData By leveraging our custom survey platform with advanced data cleaning capabilities and access to an extensive developer community, we were able to provide our client with consistent and reproducible results. This helped us identify meaningful differences between survey waves and provide a basis for a data-driven strategy for our client. If you’re looking to measure your brand’s competitive position and strengthen awareness among developers, get in touch now! Related services Brand research Audience insights