Business Models and Strategy

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From free to fee: Crafting effective pricing strategies for developer tools

Álvaro Ruiz

Feb 15
5 min

Business Models and Strategy

From free to fee: Crafting effective pricing strategies for developer tools

We explores what motivates developers to adopt new tools, the factors they consider, and the pricing models that best align with their needs

How to calculate the dollar value and ROI of an onboarded developer.

SlashData Team

Sep 26, 2023
4 min

Business Models and Strategy

How to calculate the dollar value and ROI of an onboarded developer.

Yes. You read the title right. An answer to the worst nightmare of industry professionals in developer-facing roles. This includes people...

Moschoula Kramvousanou

Mar 1, 2023
2 min

Business Models and Strategy

Software ate the world. What’s next?

Software is officially everywhere. Today, no matter what we do, we work in a tech business. We’ve been expecting this for a long time...

How developers’ support needs change with experience

SlashData Team

Jan 20, 2022
5 min

Business Models and Strategy

How developers’ support needs change with experience

Developers have a wide variety of support and learning needs that evolve as they progress through their careers. Here, we’ll look at some...

How we built a culture of accountability (aka how we treat people as adults)

SlashData Team

Jun 16, 2020
8 min

Business Models and Strategy

How we built a culture of accountability (aka how we treat people as adults)

Too many challenges with corporate culture are down to accountability. Let’s say you work in a medium-sized firm. A colleague you depend...

Fighting COVID-19 with collective industry effort

SlashData Team

Mar 30, 2020
2 min

Business Models and Strategy

Fighting COVID-19 with collective industry effort

SlashData to join the Fellowship19 initiative As a developer economy analyst firm, SlashData is a mediator between the developer...

6 reasons to be part of the Future Developer Summit

SlashData Team

Feb 12, 2020
3 min

Business Models and Strategy

6 reasons to be part of the Future Developer Summit

We’re currently on countdown mode. The Future Developer Summit is coming on April 7-8 to help developer marketing and relations leaders...

Assessing the Maturity of Your Developer Marketing Program

SlashData Team

Jan 23, 2019
6 min

Business Models and Strategy

Assessing the Maturity of Your Developer Marketing Program

Have you ever visited a website with a ‘ghost’ developer zone? You know the type I mean? Where the blog posts are over a year old, nobody...

Developer Marketing Guide: Selling It Softly

SlashData Team

Nov 1, 2018
6 min

Business Models and Strategy

Developer Marketing Guide: Selling It Softly

Have you heard this geek joke? Q: How can you tell an extroverted software developer from an introverted one?A: The extrovert looks at...

Developer program metrics – how do you measure RoI?

SlashData Team

Nov 1, 2018
3 min

Business Models and Strategy

Developer program metrics – how do you measure RoI?

Now that the dust has settled it’s time to celebrate. And share some data and insights. In September 2018 we ran our third Future...

Developer Marketing Leaders Are Back for the Future Developer Summit 2018

SlashData Team

Sep 7, 2018
2 min

Business Models and Strategy

Developer Marketing Leaders Are Back for the Future Developer Summit 2018

Future Developer Summit is back September 13, Menlo Park, CA, bringing together 60+ VP & director-level champions of developer marketing...

Under the Hood of Developer Marketing: Microsoft’s Jeff Sandquist

SlashData Team

May 21, 2018
5 min

Business Models and Strategy

Under the Hood of Developer Marketing: Microsoft’s Jeff Sandquist

Developer Marketing – what is it, why is it important, how to develop it successfully? We’ve interviewed Jeff Sandquist, General Manager...

Machine Learning is Changing Developer Nation and the World

SlashData Team

Apr 16, 2018
4 min

Business Models and Strategy

Machine Learning is Changing Developer Nation and the World

Breakthroughs and advancement in machine learning (ML) models, techniques, frameworks, and applications are having a growing influence on...

Under the Hood of Developer Marketing: Grace Francisco from Roblox

SlashData Team

Apr 10, 2018
8 min

Business Models and Strategy

Under the Hood of Developer Marketing: Grace Francisco from Roblox

In our latest installment of interview series with the leaders in developer marketing and developer relations, we talked to Grace...

Under the Hood of Developer Marketing: Intel’s Scott Apeland

SlashData Team

Feb 16, 2018
8 min

Business Models and Strategy

Under the Hood of Developer Marketing: Intel’s Scott Apeland

Developer Marketing – what is it, why is it important, how to develop it successfully? We’ve interviewed Scott Apeland who leads the...

Under the Hood of Developer Marketing: Amazon’s Adam FitzGerald

SlashData Team

Dec 14, 2017
7 min

Business Models and Strategy

Under the Hood of Developer Marketing: Amazon’s Adam FitzGerald

We launch this series on Under the Hood of Developer Marketing with an interview with Adam Fitzgerald, who’s responsible for Developer...

From pauper-to-prince: developers are now the buying centre of purchasing tools.

SlashData Team

Dec 14, 2017
4 min

Business Models and Strategy

From pauper-to-prince: developers are now the buying centre of purchasing tools.

Today, Peter Levine is an influential venture capitalist; his opinions are closely listened to and he controls large pots of money. But...

Unity leads the way in developer satisfaction

SlashData Team

Jul 31, 2017
2 min

Business Models and Strategy

Unity leads the way in developer satisfaction

As software continues to eat the world (to paraphrase Marc Andreessen), software developers fulfill an ever more critical role in the...

How Orange doubled the size of its developer community in 18 months.

SlashData Team

May 8, 2017
6 min

Business Models and Strategy

How Orange doubled the size of its developer community in 18 months.

Orange is one of the world’s leading operators with 265 million customers in 29 countries, offering fixed and mobile connectivity...

Developer Program Metrics: How Intuit Measures Developer Success

SlashData Team

Jan 30, 2017
6 min

Business Models and Strategy

Developer Program Metrics: How Intuit Measures Developer Success

How do you grow a successful developer community around a financial product? Intuit’s Quickbooks is a well-known small business...

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