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- The rise of AI-chatbots for problem-solving | Free Industry Reports & In this report, we explore the use of AI chatbots for problem-solving by professionals, hobbyists, and students involved in technology projects. More specifically, we look at how much the adoption of AI chatbots increased between Q1 and Q3 2024 across different role types, experience levels, and geographic regions. Tech Market Research
Key Questions Answered How has the overall adoption of AI chatbots changed over the past six months across different user groups? Which roles and industries are experiencing the fastest growth in AI chatbot usage? How does AI chatbot usage differ between professionals, hobbyists, and students? What regional trends are emerging in AI chatbot adoption? What specific challenges or needs are prompting beginners and non-technical users to increasingly turn to AI chatbots for problem-solving? Click to expand ACCESS THE FULL REPORT Methodology The 27th edition of the Developer Nation survey reached more than 9,000 respondents from 130+ countries around the world. This research report delves into key developer trends for Q3 2024 and beyond. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME The rise of AI-chatbots for problem-solving How much traction have AI chatbots gained over the last six months in the technology industry? Access the Full Report About this Report In this report, we explore the use of AI chatbots for problem-solving by professionals, hobbyists, and students involved in technology projects. More specifically, we look at how much the adoption of AI chatbots increased between Q1 and Q3 2024 across different role types, experience levels, and geographic regions.
- IoT developer population forecast| IoT DEI Tech Market Research
This report provides data and insights into trends that allow you to estimate the addressable market for IoT technologies in terms of the number of developers using these technologies. The report looks at the global number of industrial internet of things (IIoT) and consumer electronics (CE) developers and forecasts the population change through Q1 2024. We report on the number of people who identify as professionals or amateurs, we provide population estimates for different regions, explore some of the current trends and emerging technologies in IoT and provide an outlook for the near term. Further, the report also evaluates which IIoT and CE product markets and technologies populations have changed since 2021 and forecast their populations by Q1 2025. All Insights IoT developer population forecast How many IIoT/CE developers are there? Access the Full Preview About this Report This report provides data and insights into trends that allow you to estimate the addressable market for IoT technologies in terms of the number of developers using these technologies. The report looks at the global number of industrial internet of things (IIoT) and consumer electronics (CE) developers and forecasts the population change through Q1 2024. We report on the number of people who identify as professionals or amateurs, we provide population estimates for different regions, explore some of the current trends and emerging technologies in IoT and provide an outlook for the near term. Further, the report also evaluates which IIoT and CE product markets and technologies populations have changed since 2021 and forecast their populations by Q1 2025. Key Questions Answered How many IIoT/CE developers are there? Where are these developers located? Where do IoT developers deploy their code? What markets are IoT developers targeting? What technologies are IoT developers currently using? Click to expand ACCESS THE FULL PREVIEW Methodology To estimate the number of developers, we use an independent, bottom-up methodology. The data we use to arrive at the estimates in this report comes from: 1. Reliably measured numbers of developers or direct indicators of their activity: GitHub accounts and repositories, Stack Overflow accounts, and employment statistics from the USA and the European Union. 2. Our proprietary developer survey data, i.e., measured developer behaviour. For this report, we used data from 7,000+ IIoT and 8,600+ CE developers across six consecutive surveys. Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- Who's integrating sustainable software engineering principles? | Games DEI Tech Market Research
Sustainable software engineering (SSE) is the practice of minimisingthe environmental cost of software. It is an emerging discipline at the intersection of climate science, software practices and architecture, electricity markets, hardware, and data centre design. In this report, we’ll look at which developers are involved in building sustainable software and which SSE principles are most commonly utilised. We’ll investigate how developers’ experience levels, location, and the size of the organisation they work for –amongst other factors –affect the rate at which they utilise SSE and which principles they most often adopt. Later, we’ll take a closer look at what motivates developers to utilise SSE principles, as well as which challenges they face in doing so. We’ll demonstrate how developers’ motivations and challenges change based on several different factors, such as their experience levels. Who's integrating sustainable software engineering principles? Developers’ approaches, motivations, and challenges around building green software Access the Full Preview All Insights About this Report Sustainable software engineering (SSE) is the practice of minimisingthe environmental cost of software. It is an emerging discipline at the intersection of climate science, software practices and architecture, electricity markets, hardware, and data centre design. In this report, we’ll look at which developers are involved in building sustainable software and which SSE principles are most commonly utilised. We’ll investigate how developers’ experience levels, location, and the size of the organisation they work for –amongst other factors –affect the rate at which they utilise SSE and which principles they most often adopt. Later, we’ll take a closer look at what motivates developers to utilise SSE principles, as well as which challenges they face in doing so. We’ll demonstrate how developers’ motivations and challenges change based on several different factors, such as their experience levels. Methodology Data for this report comes from the 24th edition of our Developer Nation survey, which was fielded in Q1 2023, between December 2022 and February 2023. Around 17,000 developers told us about their experiences with integrating SSE principles into their development projects. ACCESS THE FULL PREVIEW Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Key Questions Answered What percentage of developers have added generative AI features to their applications, and how many are interested? Do developers need to be AI or machine learning experts to create generative AI experiences? How does company size influence the choice of incorporation methods of generative AI functionality? What are the biggest challenges developers face when integrating generative AI functionality into their applications? Which cloud services do developers use the most for integrating generative AI into their applications? Click to expand Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- How developers use AI-assisted development tools| Embedded Software DEI Tech Market Research
This report investigates how developers use artificial intelligence (AI)-assisted development tools. We start by looking at how many developers use these AI tools to help them with their projects and exploring the tasks they use them for. This report also covers the main reasons why developers use AI-assisted development tools and their effectiveness. Finally, we investigate the challenges developers face when using these tools in their projects. To better understand the current state of AI-assisted development tools, we also break down AI usage information by developer demographics such as experience and use cases throughout the report. All Insights How developers use AI-assisted development tools Exploring adoption, effectiveness and challenges for AI-assisted tools. Access the Full Preview About this Report This report investigates how developers use artificial intelligence (AI)-assisted development tools. We start by looking at how many developers use these AI tools to help them with their projects and exploring the tasks they use them for. This report also covers the main reasons why developers use AI-assisted development tools and their effectiveness. Finally, we investigate the challenges developers face when using these tools in their projects. To better understand the current state of AI-assisted development tools, we also break down AI usage information by developer demographics such as experience and use cases throughout the report. Key Questions Answered What types of functionalities do you add to your applications using open or open-source ML/AI models? What are your main reasons for using open or open-source ML/AI models to add AI functionality to your applications? Do you face any challenges when using open or open-source ML/AI models in your applications? What are your main reasons for not integrating open or open-source ML/AI models in your applications? Click to expand ACCESS THE FULL PREVIEW Methodology The 26th edition of the Developer Nation survey reached more than 10,000 respondents from 135 countries around the world, which ran between December 2023 and February 2024. This research report delves into key developer trends for Q1 2024 and beyond. Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- Which content types do developers value? | Cloud/Backend DEI Tech Market Research
This report is based on data collected from 17,000+ developers answering questions in the 25th edition of our Developer Nation survey, which was fielded between June and August 2023. Which content types do developers value? Preferences for learning, keeping up to date, problem-solving, and engaging with community Access the Full Preview All Insights About this Report This report is based on data collected from 17,000+ developers answering questions in the 25th edition of our Developer Nation survey, which was fielded between June and August 2023. Key Questions Answered What are the preferred content types for developers? What types of content do developers consume for learning? What types of content do developers consume to keep up-to-date? What types of content do developers consume for problem-solving? How does content consumption differ per experience in software development and geographical location? Click to expand ACCESS THE FULL PREVIEW Methodology In the dynamic realm of software development, with programming languages, frameworks, and tools evolving so quickly, understanding developers’ content consumption is more important than ever. This report explores the specific content preferences of software developers, focusing on areas such as learning, keeping up-to-date, problem-solving, research, and community engagement. Our aim is to provide you with the necessary tools and insights that you can use in the process of designing effective content, in order tofoster stronger, more productive relationships with this essential demographic, one content piece at a time. Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- Landscape of network APIs| Web DEI Tech Market Research
In this report, we take a look at the current landscape of network APIs. We begin by exploring the percentage of developers using network APIs, their regional distribution, and the types of projects they are working on. Next, we delve into the various types of network APIs developers use and examine how professional roles and company size influence network API adoption. In chapter three, our attention turns to the challenges developers face when using network APIs and how these challenges vary by company size. Finally, we reveal developers' preferences for network API pricing and explore how preferred models vary by region and company size. All Insights Landscape of network APIs Exploring developer adoption, challenges, and preferred pricing models for network APIs Access the Full Preview About this Report In this report, we take a look at the current landscape of network APIs. We begin by exploring the percentage of developers using network APIs, their regional distribution, and the types of projects they are working on. Next, we delve into the various types of network APIs developers use and examine how professional roles and company size influence network API adoption. In chapter three, our attention turns to the challenges developers face when using network APIs and how these challenges vary by company size. Finally, we reveal developers' preferences for network API pricing and explore how preferred models vary by region and company size. Key Questions Answered Where are developers using network APIs located? What type of projects are network API users building? What types of network APIs are developers using? How do professional involvement and company size influence the implementation of network APIs? What challenges do developers face when using network APIs? How do developers prefer to pay for network APIs? How do pricing preferences differ between regions and companies of different sizes? Click to expand ACCESS THE FULL PREVIEW Methodology The report is based on data collected in the 27th edition of our Developer Nation survey, which was fielded between June and July 2024. This survey reached more than 9,000 respondents from 130+ countries around the world. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- Data Residency Compliance Challenges and Organisational Responsibility | Cloud/Backend DEI Tech Market Research
The report is based on data collected from the 30th edition of the Developer Nation survey edition of the Developer Nation survey, a large-scale, online developer survey that was designed, hosted, and fielded by SlashData over a period of ten weeks between June 2025 and July 2025. Data Residency Compliance Challenges and Organisational Responsibility Access the Full Preview All Insights About this Report The report is based on data collected from the 30th edition of the Developer Nation survey edition of the Developer Nation survey, a large-scale, online developer survey that was designed, hosted, and fielded by SlashData over a period of ten weeks between June 2025 and July 2025. Key Questions Answered How many backend developers are involved in data residency compliance? How does the proportion of developers involved in data residency compliance differ between regions? What are the leading challenges developers face with data residency compliance? How does the size of the organisation developers work for impact their data residency compliance challenges? In organisations, who is responsible for different aspects of data residency compliance? When developing data residency compliance tooling, how do different regions structure their delegation of tasks? Click to expand ACCESS THE FULL PREVIEW Methodology This report provides an examination of how organisations are coping with data residency compliance in practice. It explores the primary challenges developers face when building compliant services, how these challenges vary by region and organisation size, and where responsibility for compliance tasks falls within organisations. The analysis reveals significant regional differences in both the nature of compliance challenges and how organisations structure accountability, offering insights for how cloud service providers (CSPs) should design their compliance offerings and which capabilities matter most to customers in different markets. Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- How and where to reach developers?| Web DEI Tech Market Research
Social media platforms are increasingly critical channels for tech practitioners seeking timely and relevant insights into software development trends and practices. This report provides an in-depth analysis of how and where technology practitioners seek information and keep updated on software development trends, with particular attention to their social media engagement. The data highlights platform-specific usage trends based on experience levels, professional status, job roles, development areas, and regional differences. This report is based on data from the 29th edition of our global Developer Nation survey, fielded in Q1 2025, where over 3,000 technology practitioners indicated that they use social media to find information about software development and stay up to date. All Insights How and where to reach developers? Deep dive on social media platforms Access the Full Preview About this Report Social media platforms are increasingly critical channels for tech practitioners seeking timely and relevant insights into software development trends and practices. This report provides an in-depth analysis of how and where technology practitioners seek information and keep updated on software development trends, with particular attention to their social media engagement. The data highlights platform-specific usage trends based on experience levels, professional status, job roles, development areas, and regional differences. This report is based on data from the 29th edition of our global Developer Nation survey, fielded in Q1 2025, where over 3,000 technology practitioners indicated that they use social media to find information about software development and stay up to date. Key Questions Answered To what extent is social media used as an information source for technology practitioners? Which social media platforms are used the most for information? How does the usage of different social media platforms differ based on experience in software development? How does the usage of different social media platforms differ based on professional status? How does the usage of different social media platforms differ based on development area? How does the usage of different social media platforms differ based on region? Click to expand ACCESS THE FULL PREVIEW Methodology The report is based on data collected from the 29th edition of the Developer Nation survey edition of the Developer Nation survey, a large-scale, online developer survey that was designed, hosted, and fielded by SlashData over a period of 11 weeks between December 2024 and February 2025. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- Measuring developer productivity| DevOps DEI Tech Market Research
For as long as companies have been around and economists have studied labour markets, worker productivity has been a central focus of conversation and study. In this report, we delve into this concept, examining developer productivity and the factors associated with it using multiple metrics. As this report is focused on developer productivity at work, we focus our analysis exclusively on professional developers. Throughout this report, we examine metrics and factors that are associated with each productivity measurement. Through this analysis, we aim to highlight the pros and cons of framing productivity in various manners. All Insights Measuring developer productivity An overview of its drivers and barriers Access the Full Preview About this Report For as long as companies have been around and economists have studied labour markets, worker productivity has been a central focus of conversation and study. In this report, we delve into this concept, examining developer productivity and the factors associated with it using multiple metrics. As this report is focused on developer productivity at work, we focus our analysis exclusively on professional developers. Throughout this report, we examine metrics and factors that are associated with each productivity measurement. Through this analysis, we aim to highlight the pros and cons of framing productivity in various manners. Key Questions Answered What are the preferred content types for developers? What types of content do developers consume for learning? What types of content do developers consume to keep up-to-date? What types of content do developers consume for problem-solving? How does content consumption differ per experience in software development and geographical location? Click to expand ACCESS THE FULL PREVIEW Methodology This report is based on data collected from 17,000+ developers answering questions in the 25th edition of our Developer Nation survey, which was fielded between June and August 2023. Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- Securing the enterprise | Free Industry Reports & To keep up with the rapidly evolving landscape of threats, enterprises must adopt modern approaches to security. The zero trust approach to security is designed to reduce the attack surface by establishing trust in users and machines/devices through authentication, access policies, and security monitoring. In this report, commissioned by Cisco and authored by SlashData, we investigate the adoption of different zero trust approaches and the challenges they present. Tech Market Research
Key Questions Answered What are the most common approaches to achieving zero trust security amongst enterprise developers? What factors influence the adoption of zero trust security amongst enterprise developers? What are the top challenges in addressing software security for enterprise developers? Click to expand ACCESS THE FULL REPORT Methodology The findings of this report are based on data collected from an online survey designed, produced, and carried out by SlashData, which reached over 800 enterprise software developers worldwide over a period of four weeks in Q4 2022 (18th of November –16th of December). Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Securing the enterprise Understanding the current landscape of zero trust security Access the Full Report About this Report To keep up with the rapidly evolving landscape of threats, enterprises must adopt modern approaches to security. The zero trust approach to security is designed to reduce the attack surface by establishing trust in users and machines/devices through authentication, access policies, and security monitoring. In this report, commissioned by Cisco and authored by SlashData, we investigate the adoption of different zero trust approaches and the challenges they present.
- Usage of AI assistance between DORA performance groups | Free Industry Reports & In this report, we look into the rates of adoption of generative AI tools to assist development and AI services among those in different DORA performance groups. Using this we hope to provide additional context on how software delivery performance is being impacted by the new AI tools and services. Tech Market Research
Key Questions Answered Do AI assistance and services impact software delivery performance? Which features of software delivery performance benefit or suffer from AI assistance and services? Click to expand ACCESS THE FULL REPORT Methodology The 29th edition of the Developer Nation survey reached more than 10,500 respondents from 127 countries around the world. This research report delves into key developer trends for Q1 2025 and beyond. Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT All Reports Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Usage of AI assistance between DORA performance groups Exploring GenAI usage between delivery performance groups Access the Full Report About this Report In this report, we look into the rates of adoption of generative AI tools to assist development and AI services among those in different DORA performance groups. Using this we hope to provide additional context on how software delivery performance is being impacted by the new AI tools and services.
- Wearable Device Developers and their Platform Choices| IoT DEI Tech Market Research
In this report, we explore the current wearable developer space and investigate the developers currently pursuing this technology, including their demographics, technical experience, and background. We also look into the current platforms for wearable devices and their relative popularity. We further investigate the location of the developers and organisations in this space and who they are targeting. All Insights Wearable Device Developers and their Platform Choices An overview of the wearable device space, as well as a dive into the wearable platform choices and impacts Access the Full Preview About this Report In this report, we explore the current wearable developer space and investigate the developers currently pursuing this technology, including their demographics, technical experience, and background. We also look into the current platforms for wearable devices and their relative popularity. We further investigate the location of the developers and organisations in this space and who they are targeting. Key Questions Answered How big is the wearable device developer population relative to consumer electronics overall? Where are these developers and how experienced are they? What are the most popular wearable device development platforms? How does the popularity of these platforms differ by geography? Does the platform used impact what industry these developers are involved in, and who their targeted audience is? What languages are most important to developers of different wearable platforms? Click to expand ACCESS THE FULL PREVIEW Methodology Data for the report comes from the 23rd edition of our Developer Nation survey, which ran between June 2022 and August 2022. Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- Who's integrating sustainable software engineering principles?| ML/AI & Data Science DEI Tech Market Research
Sustainable software engineering (SSE) is the practice of minimisingthe environmental cost of software. It is an emerging discipline at the intersection of climate science, software practices and architecture, electricity markets, hardware, and data centre design. In this report, we’ll look at which developers are involved in building sustainable software and which SSE principles are most commonly utilised. We’ll investigate how developers’ experience levels, location, and the size of the organisation they work for –amongst other factors –affect the rate at which they utilise SSE and which principles they most often adopt. Later, we’ll take a closer look at what motivates developers to utilise SSE principles, as well as which challenges they face in doing so. We’ll demonstrate how developers’ motivations and challenges change based on several different factors, such as their experience levels. All Insights Who's integrating sustainable software engineering principles? Developers’ approaches, motivations, and challenges around building green software Access the Full Preview About this Report Sustainable software engineering (SSE) is the practice of minimisingthe environmental cost of software. It is an emerging discipline at the intersection of climate science, software practices and architecture, electricity markets, hardware, and data centre design. In this report, we’ll look at which developers are involved in building sustainable software and which SSE principles are most commonly utilised. We’ll investigate how developers’ experience levels, location, and the size of the organisation they work for –amongst other factors –affect the rate at which they utilise SSE and which principles they most often adopt. Later, we’ll take a closer look at what motivates developers to utilise SSE principles, as well as which challenges they face in doing so. We’ll demonstrate how developers’ motivations and challenges change based on several different factors, such as their experience levels. Key Questions Answered What percentage of developers have added generative AI features to their applications, and how many are interested? Do developers need to be AI or machine learning experts to create generative AI experiences? How does company size influence the choice of incorporation methods of generative AI functionality? What are the biggest challenges developers face when integrating generative AI functionality into their applications? Which cloud services do developers use the most for integrating generative AI into their applications? Click to expand ACCESS THE FULL PREVIEW Methodology Data for this report comes from the 24th edition of our Developer Nation survey, which was fielded in Q1 2023, between December 2022 and February 2023. Around 17,000 developers told us about their experiences with integrating SSE principles into their development projects. Questions? Let's talk! Fill the form. Natasa and Petro will help you drive developer adoption: Name Email I have read and agree to SlashData's Privacy Policy and I want to be contacted. GET IN TOUCH WITH ME Contact us First name* Last name* Work Email* Company * Role* Message I agree to SlashData's Privacy Policy and I want to be contacted * SUBMIT
- Competitive Market Research | SlashData
Also known as desk or secondary research. Unlock insights from information that is already available through our competitive and B2B market research for your go-to-market or strategy fine-tuning. Uncover key insights with SlashData’s Competitive Market Research The answer is out there. Let us get it for you. LET'S TALK Why trust SlashData for all your research needs 18+ years of surveying the technology space Our long experience in speaking to developers, ensures that you will get the promised results. We have 18-years worth of surveys and are the experts on designing, fielding and analysing surveys. A space to make your own Discover our research and access market insights in our Research Space. Within it, you can create a personalised space with your favourite reports and dashboards, for you and your whole team. Have a look > A powerhouse team of market research experts Our team of professionals are seasoned experts, well-versed in multiple research types and methods. You will be getting an analysis from the industry's best. Explore how Competitive Market Research can answer your questions. LET'S TALK Hands-on with the value Competitive Market Research offers Access a full report on Silicon Vendors offerings for developers building AI solutions and discover the value Competitive Market Research offers, first-hand: ACCESS HERE What Competitive Market Research can do for you Access and unlock insights from information that is already publicly available through our competitive and B2B market research. Use this information to: Analyse competitive offerings Perform a thorough audit of what the industry players are offering. Explore where each competitor leads the way and discover where you stand against them. Go To Market or Strategy fine-tuning Collect information on a specific topic, such as “how does a CTO choose a product”. Get all the market information you need to enter a new market or adjust your product or monetisation strategy. Sales Enablement Discover opportunities within the market that your sales team can take advantage of and pursue new accounts. Deep understanding of the landscape Map and gain a deep understanding of the market landscape. This could work both for a technology or a product area and includes insights on the landscape’s main players (competitive analysis), what they offer, how they engage with users and more. Support or generate strategic hypotheses Collect information and generate hypotheses, such as “why product X has a higher user satisfaction score than product Y”. You can use this hypothesis for further testing and evaluate it through primary research, such as a quantitative survey. Enrich, or target a more niche audience, by combining competitive research with primary research: collecting data first-hand through surveys , or interviews/focus groups . Let’s talk about what these mean for your strategy. BOOK A CALL












